Most of your market isn't worth calling today. We show you the part that is.
MarketSizer is B2B subscription intent data. Instead of anonymous page views and content-engagement scores, we track real buying signals - active trials, competitor switches, renewal windows - so your team works the accounts shopping around right now, not a list of thousands.

GTM teams waste time on the wrong accounts.
Most sales and marketing effort is wasted on accounts that were never going to move. Before they engage, teams can't answer three questions: Is this account a good fit? Are they in-market and actively evaluating right now? Can we actually win this deal? MarketSizer is the opportunity intelligence layer that answers all three - reading observable buying signals like active trials, renewals, and competitor switches to prioritise the accounts worth your team's time, before the first outreach.
From market signal
to won deal
Three layers of intelligence, built on 70M+ real subscription outcomes - not anonymous web visits.
See who's actively evaluating
We track real evaluation activity - active trials, competitive churn, renewal windows - not anonymous web visits.
Rank by fit, intent, and win likelihood
Opportunity Score combines ICP match, purchase intent, and scenario-specific win probability - backed by 70M+ historical subscription outcomes.
Reach them before the window closes
Push the account and its signal context into the CRM or sequencing tool your team already uses, so the first touch lands while the window is still open.
Subscription intelligence, from first trial signal to closed deal.
Opportunity Discovery
ICP scoring, purchase intent, win likelihood, and ACV estimates in one ranked feed. Every account pre-qualified before a rep sees it.
- Opportunity Score ranking across every account
- Estimated current and potential ACV
- Filter by vendor, signal type, geography

Evaluation Signals
Real-time detection of active software evaluations and competitive signals. Know which vendor is being trialled, how far in, and when the window closes.
- 2.5M+ active evaluations monitored
- Timing windows with expected decision dates
- Signal validation and confidence scoring
Win Likelihood
Scenario-specific win probability from 70M+ historical outcomes. Calculated for this vendor, this signal type, this market segment - not a generic score.
- 70M+ outcomes powering the model
- Vendor x segment x signal granularity
- 5-year switching propensity data

See it live
Want to see this working on your ICP?
30 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.
No credit card · Tailored to your ICP
More platform capabilities
Beyond the core intelligence - everything else your GTM team needs, built in and already connected.
Lead Qualification
Inbound leads scored in real time with ICP match, intent, and win probability. Route only the accounts worth pursuing.
Retention & Expansion
Flag at-risk accounts and spot cross-sell and upsell opportunities before renewal. Protect and grow existing revenue.
Winback Opportunities
Identify former clients back in-market and reach them before competitors do. Turn past relationships into new pipeline.
Outreach Orchestration
Automated personalised outreach powered by live account intelligence. Signal-specific sequences generated in minutes, not hours.
Market Intelligence
5-year market mapping with renewal cycles and switching propensity data across 200+ vendors and 140+ countries.
Integrations
Native connections to HubSpot, Salesforce, Pipedrive, Attio, Apollo, and Chrome Extension. No middleware required.
Pay for what you can win.
You don't pay full price until you win. From €0.10 to spot an opportunity, ~€10 to act on a 5-star one - and half of that waits until it converts.
“Most intent tools tell you who's researching. MarketSizer tells you who's actively trialling a competitor - and when their contract window closes.”
Unlike generic intent signals, MarketSizer tracks real evaluation activity: vendor-specific trials, competitive displacement moments, and renewal cycles. Backed by 70M+ historical subscription outcomes across 200+ vendors, not anonymous page visits.
Built for your role
MarketSizer adapts to how your team works - from frontline prospecting to strategic planning.
SDRs & AEs
Walk into every call knowing exactly which vendor your prospect is trialling, how far into evaluation they are, and when their decision window closes. No more cold prospecting into accounts that already chose someone else last month.
Learn more →Marketing & Demand Gen
Run campaigns timed to active evaluation windows - not just firmographic fit. Reach accounts when they're comparing options, not after they've already decided.
Learn more →Client Success & AMs
Know when a customer starts evaluating alternatives before they tell you. Catch churn risk at the signal stage, not the notice stage - and spot expansion windows when adjacent teams go in-market.
Learn more →Revenue Operations
Replace gut-feel territory planning with market signal data. Score accounts across your entire addressable market so forecast accuracy improves from day one - not quarter three.
Learn more →Common questions
The fast answers. Full detail on the FAQ page.
What does MarketSizer do?
MarketSizer is subscription intent data for B2B software vendors. We show which companies are actively in-market to buy your product, qualified across three dimensions: ICP fit (do they match the tech stack and competitive profile of your best customers), purchase intent (are they running an active trial, churn, or renewal signal right now), and win probability (are they in a scenario where you historically win). Instead of guessing who to target, your team sees which companies are trialling your competitors right now, which recently churned from incumbents and are evaluating alternatives, and which match the profile of customers you historically win. The data covers 50M+ companies and 200+ SaaS vendors across 250+ products, refreshed daily with a 5-day max detection lag.
How is MarketSizer different from other intent tools?
Most intent platforms score behavioural signals - website visits, content downloads, ad engagement, keyword surges - and infer buying intent from them. MarketSizer scores subscription intelligence instead: which software companies actually run today, when they start trials of alternatives, and how they have switched historically. Every signal is inspectable, so a rep can see the exact event a score is built on - a trial started on a competing vendor, a churned subscription, an approaching renewal window - not a black-box aggregate. The dataset spans 50M+ companies, 200+ vendors, and 70M+ historical subscription outcomes, with a 5-day max detection lag and ~90% accuracy on active trials and competitive switches. If a page-view score does not tell you why an account showed up, MarketSizer will.
Who is MarketSizer for?
B2B software vendors whose buyers evaluate competitors before they buy. We are built first for customer support and live chat vendors - companies like Zendesk, Intercom, Freshdesk, LiveChat, Crisp, and Gorgias - and expanding across ITSM (ServiceNow, Freshservice, Jira Service Management), CRM (HubSpot, Salesforce, Pipedrive), marketing automation, and sales enablement. The signal quality holds across categories where buyers make a definitive subscription decision, so the platform is used by sales teams (AEs, SDRs/BDRs, RevOps, leaders), marketing teams (demand gen, ABM, ops), and customer success teams (retention, expansion, at-risk detection). If your GTM motion depends on catching accounts inside a real evaluation window instead of at the top of a content funnel, MarketSizer is designed for you.
How accurate is your data?
MarketSizer tracks 50M+ companies across 200+ vendors and 250+ distinct product offerings, with 17M+ active subscriptions monitored and 70M+ historical subscription outcomes underneath every score. Detection accuracy on active trials and competitive switching moments sits at approximately 90%, with 140+ countries covered and a 5-day maximum detection lag. Every score is inspectable - you can see exactly which subscription events drove a result, when they were detected, and how the ICP, intent, and win-probability sub-scores rolled up. Data refreshes daily from a 285M+ record BigQuery pipeline. That inspectability is the point: a rep can reference a specific competitor trial or renewal window in outreach, not an abstract 'high intent' flag.
Do I need a credit card to start?
No. Every account starts with 500 free credits, no credit card and no time limit. In practice, 500 credits is enough to spot roughly 500 opportunities in your market - identify which accounts are in-market right now, test the accuracy of the data against your own book, and validate that qualified opportunities convert better than your current lists. Identifying an opportunity costs 1 credit, activating a five-star one costs around 100 credits (approximately €10), and half of the activation fee is deferred until the opportunity converts, so you only pay full price once you win. Most teams know within 2 to 3 weeks whether MarketSizer is delivering value before any card is required.
Find out who's evaluating in your market right now
before your competitors do.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck




