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This whitepaper explains why that happens, what it costs, and how to fix it with real subscription signals instead of intent guesswork.

















This isn’t another fluffy industry ebook. It’s a practical guide built on real data, for SaaS teams tired of flying blind on timing.
Not search data. Not ad clicks. This whitepaper is based on 24M+ actual churn, trial, and renewal signals from 110+ Customer Service & Livechat SaaS vendors.
Learn how to use the Precision Intent Spectrum to map when accounts are really in-market and apply the SPEAR Framework to act on it.
Whether you're driving pipeline, preventing churn, or improving CAC, this model helps every GTM function work off the same real-time signals.