How does MarketSizer help marketing teams run more effective campaigns?

MarketSizer pinpoints high-intent ICP accounts in real time using filters like category, geography, seat count, and vendor activity. This allows you to focus paid and outbound campaigns where conversion likelihood is highest, cutting wasted spend and improving ROI.

Can MarketSizer improve my account targeting for ABM?

Yes. By combining live behavioural signals with competitive insights, MarketSizer ensures your ABM lists are always up to date and prioritised for accounts most likely to engage now.

Will MarketSizer work with my existing marketing automation tools?

Absolutely. MarketSizer offers native CRM integrations with Zoho CRM, HubSpot CRM, Freshworks CRM, and Salesforce CRM. We also connect with tools like Clay.com, Make.com, n8n, Latenode, and Zoho Flow, enabling automated workflows and audience updates. For custom use cases, the MarketSizer API allows you to feed GTM signals into virtually any marketing automation or analytics platform you use.

Can MarketSizer help identify expansion opportunities within our customer base?

Yes. MarketSizer highlights accounts already using your solution in one market or region but showing competitive or category spend in others. By tracking marketing activity, subscriptions, and technology usage across geographies, you can spot untapped regions or product areas where your solution could expand.

Marketing Use Case

Fill your pipeline with winnable deals, not dead ends.

Most ABM campaigns waste budget targeting companies that aren't ready to buy. MarketSizer qualifies every opportunity by ICP fit, purchase intent, and historical win probability before you spend a dollar.

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8 out of 10 MarketSizer opportunities are ICP-aligned and in-market when contacted

Find in-market opportunities you can actually win.

MarketSizer leverages real-time subscription insights to provide your revenue teams with highly qualified opportunities that are a strong fit, actively buying and historically winnable.

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8 out of 10 MarketSizer opportunities are ICP-aligned and in-market when contacted

Dashboard interface showing sales data with deals won, companies tracked, active streak, top categories, and countries; sidebar with navigation icons and a detailed panel for Philips company including user seats, service highlights, and live chat summaries with customer service platforms and their subscription statuses.

✨What's wrong with current ABM approaches?✨

Your campaigns are hitting the wrong accounts at the wrong time.

Your campaigns are targeting companies that aren't buying, at the wrong time in their evaluation, with no competitive context. MarketSizer shows you which companies are actually in-market so you stop burning budget on dead ends.

Not ICP-fit

You're targeting companies based on demographics, not buying behavior. Without knowing which tech they use, who they've churned from, and what their purchase patterns look like, your ABM lists are full of poor-fit accounts.

Not In-market

Campaigns fire based on page visits or ebook downloads, not real signs of intent like competitive evaluation, vendor renewals, or tech stack churn.

Not winnable

Even when companies are evaluating, you're often competing against sticky incumbents with long contract terms. Without knowing which competitive scenarios you typically win, you waste budget on deals you'll lose.

Key features for marketing teams

Discover companies actively evaluating customer support & live chat solutions.

Find companies showing real purchase intent

Identify companies actively trialing competitors, recently churned from incumbents, or approaching renewal windows. Launch campaigns when they're in active evaluation mode, not months before or after they're ready to buy.

Prioritise spend on companies you can actually win

Filter by ICP fit (based on tech stack and competitive overlap), purchase intent (trials, churn, renewals), and win probability (based on which competitive scenarios you historically win). Focus budget on opportunities with the highest conversion odds.

Know what's happening before competitors do.

See when companies start trialing your competitors, often before the competitor's sales team even knows. Engage early with messaging tailored to their current vendor and evaluation context

Detect competitor trials within 30 days across multiple categories

Know which incumbent they're using and how sticky those solutions typically are

Tailor messaging based on what they're currently evaluating

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Build target lists based on deals you've actually won.

MarketSizer shows which competitive scenarios you've historically won. Build ABM lists targeting companies in similar situations, using the same incumbent, same tech stack patterns, same evaluation behavior, so you replicate success instead of guessing.

Target companies that match your best customers tech profiles

Filter by competitive scenarios where you have proven win rates

Focus on situations where historical data shows you'll win

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MarketSizer purchase intent analytics dashboard showing total ARR vs high-intent accounts over time, with May to November trend lines. Summary highlights 1,283 total accounts and 324 high-intent accounts (+12%). Includes product category breakdown for software, equipment, and service, and regional distribution across North America, Europe, Latin America, and Asia-Pacific, with growth and decline rates for high-intent opportunities. Designed for B2B SaaS GTM teams to prioritise sales efforts by product type and region.

How MarketSizer works.

Bring a list or find new targets

Enrich accounts in bulk via CRM/Clay/List upload, or enrich one at a time on websites, LinkedIn or prospecting tools like Apollo.

Reveal subscription motion +competitive context

Surface real-time subscription changes, competitor trials, switching activity, and tech stack context.

Prioritise what matters

Rank accounts by ICP Match, Purchase Intent, and Win Predictor so you focus on in-market accounts you're likely to win.

Deliver the next best play inside your workflow.

Get recommended actions (which role/title to engage, how to position, and when timing is right) to win, grow and retain accounts (automations coming soon).

Fill your pipeline with winnable deals, not dead ends.

Find in-market opportunities you can actually win.

Your campaigns are hitting the wrong accounts at the wrong time.

Discover companies actively evaluating customer support & live chat solutions.

Know what's happening before competitors do.

Build target lists based on deals you've actually won.

How MarketSizer works.

Our data can live where you already work.

Turn campaign budget into qualified pipeline.

Frequently asked questions