For Marketing & Demand Gen

Turn market signals into pipeline before your competitors do

MarketSizer gives marketing teams live intent data, ICP scoring, and renewal cycle intelligence to run campaigns that reach buyers at the exact moment they're ready.

Built for demand gen teams targeting accounts across CRM, CX, ITSM, and SaaS categories

Your campaigns reach everyone except the accounts ready to buy

You are spending budget on the full TAM while a fraction of those accounts are actually in-market. The rest will not buy this quarter regardless of how good your creative is.

Campaigns hit the full TAM regardless of buying readiness

Without renewal cycle data, every account looks the same. You are spending ad budget on accounts that renewed three months ago and will not evaluate again for two years.

Lead scoring is based on engagement, not true purchase intent

A contact downloading a whitepaper is not the same as an account actively trialling a competitor. Engagement-based MQL scores send reps after contacts that will never convert.

No visibility into renewal cycles means campaigns miss the buying window

The highest-intent moment for any account is the 90-day window before contract renewal. Without renewal cycle data, your campaigns land at the wrong time and your competitors arrive first.

Campaigns that reach buyers at exactly the right moment

For wasted spend

ICP Scoring

Narrow campaign audiences to accounts that match your best customers across 200+ firmographic and behavioural signals. Stop spending budget on accounts outside your real ICP.

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For engagement-only signals

Purchase Intent

Identify accounts actively researching right now - not just those who clicked an ad last quarter. Layer real-time buying activity on top of any segment to surface the accounts worth targeting today.

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For missed buying windows

Evaluation Signals

Catch prospects mid-comparison and launch competitor displacement campaigns before they make a decision. Know which vendor is being evaluated and how far along the process has gone.

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Audience Builder

Build precise campaign segments from ICP, intent, and renewal data

Combine ICP score, purchase intent stage, and renewal proximity into a single ranked segment. Export to your MAP or ad platform and run campaigns against accounts that are actually ready to buy - not just firmographically similar.

Audience Builder
Campaign Timing

Launch sequences triggered by evaluation signals, not arbitrary schedules

Stop running always-on campaigns to cold audiences. MarketSizer triggers campaign sequences the moment an account enters an active evaluation - so your message arrives when it has the highest chance of landing.

Campaign Timing
3.1x
Higher MQL-to-pipeline rate
40%
Reduction in wasted ad spend
200+
Vendor markets tracked across 250+ products
Daily
Signal refresh

MarketSizer for marketing and demand gen - frequently asked questions

MarketSizer gives marketing teams live intent data, ICP scoring, and renewal cycle intelligence to run campaigns that reach buyers at the exact moment they are ready. Instead of spending budget against the full TAM, you target accounts that match your ICP, are actively evaluating, and are inside their renewal window.

Your market is mapped.
Your opportunities are waiting.

15 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.

No credit card · Tailored to your ICP · Live data, not a slide deck