Turn market signals into pipeline before your competitors do
MarketSizer gives marketing teams live intent data, ICP scoring, and renewal cycle intelligence to run campaigns that reach buyers at the exact moment they're ready.
Built for demand gen teams targeting accounts across CRM, CX, ITSM, and SaaS categories
Your campaigns reach everyone except the accounts ready to buy
You are spending budget on the full TAM while a fraction of those accounts are actually in-market. The rest will not buy this quarter regardless of how good your creative is.
Campaigns hit the full TAM regardless of buying readiness
Without renewal cycle data, every account looks the same. You are spending ad budget on accounts that renewed three months ago and will not evaluate again for two years.
Lead scoring is based on engagement, not true purchase intent
A contact downloading a whitepaper is not the same as an account actively trialling a competitor. Engagement-based MQL scores send reps after contacts that will never convert.
No visibility into renewal cycles means campaigns miss the buying window
The highest-intent moment for any account is the 90-day window before contract renewal. Without renewal cycle data, your campaigns land at the wrong time and your competitors arrive first.
Campaigns that reach buyers at exactly the right moment
ICP Scoring
Narrow campaign audiences to accounts that match your best customers across 200+ firmographic and behavioural signals. Stop spending budget on accounts outside your real ICP.
Learn more →Purchase Intent
Identify accounts actively researching right now - not just those who clicked an ad last quarter. Layer real-time buying activity on top of any segment to surface the accounts worth targeting today.
Learn more →Evaluation Signals
Catch prospects mid-comparison and launch competitor displacement campaigns before they make a decision. Know which vendor is being evaluated and how far along the process has gone.
Learn more →Build precise campaign segments from ICP, intent, and renewal data
Combine ICP score, purchase intent stage, and renewal proximity into a single ranked segment. Export to your MAP or ad platform and run campaigns against accounts that are actually ready to buy - not just firmographically similar.
Launch sequences triggered by evaluation signals, not arbitrary schedules
Stop running always-on campaigns to cold audiences. MarketSizer triggers campaign sequences the moment an account enters an active evaluation - so your message arrives when it has the highest chance of landing.
MarketSizer for marketing and demand gen - frequently asked questions
How does MarketSizer help marketing teams?
MarketSizer gives marketing teams live intent data, ICP scoring, and renewal cycle intelligence to run campaigns that reach buyers at the exact moment they are ready. Instead of spending budget against the full TAM, you target accounts that match your ICP, are actively evaluating, and are inside their renewal window.
How is this different from engagement-based MQL scoring?
Engagement-based scoring treats a whitepaper download the same as an account actively trialling a competitor, so reps chase contacts that never convert. MarketSizer identifies accounts that are researching right now with vendor-specific evaluation signals - layering real-time buying activity on top of any segment.
How does the audience builder work?
The audience builder combines ICP score, purchase intent stage, and renewal proximity into a single ranked segment. You can narrow campaign audiences across 200+ firmographic and behavioural signals, then export the segment to your MAP or ad platform and run campaigns only against accounts that are actually ready to buy.
Can we trigger campaigns from evaluation signals?
Yes. MarketSizer can trigger campaign sequences the moment an account enters an active evaluation, so messages arrive when they have the highest chance of landing. Signals refresh daily across 200+ vendor markets and 250+ products, replacing always-on campaigns to cold audiences with signal-driven timing.
Find out who's evaluating in your market right now
before your competitors do.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck