Vendor alternatives

HubSpot Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where HubSpot consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where HubSpot wins customers from competitors

Accounts that switched from a competitor to HubSpot over the last 12 months. Each figure is HubSpot's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Salesloft
81%
Text
70%
Tidio
63%
Freshworks
62%
Tawk.to
59%
Zendesk
59%
Rocket.Chat
57%
Intercom
56%
ActiveCampaign
40%
SalesForce
27%
Churn destinations

Where HubSpot lost customers in the last 12 months

HubSpot's biggest competitive threats. Each ribbon shows a vendor that picked up a churned HubSpot customer in the last 12 months; thickness = share of all churns.

Where HubSpot customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where HubSpot customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HubSpotHubSpot vs Shopify: 8.9%ShopifyHubSpot vs Zendesk: 7.9%ZendeskHubSpot vs SalesForce: 7.6%SalesForceHubSpot vs Intercom: 4.9%IntercomHubSpot vs WhatsApp: 4.9%WhatsAppHubSpot vs WooCommerce: 4.7%WooCommerceHubSpot vs Tawk.to: 3.9%Tawk.toHubSpot vs Wix: 3.5%WixHubSpot vs ActiveCampaign: 3.4%ActiveCampaignHubSpot vs Atlassian: 3.3%Atlassian
  • HubSpot vs Shopify: 8.9%
  • HubSpot vs Zendesk: 7.9%
  • HubSpot vs SalesForce: 7.6%
  • HubSpot vs Intercom: 4.9%
  • HubSpot vs WhatsApp: 4.9%
  • HubSpot vs WooCommerce: 4.7%
  • HubSpot vs Tawk.to: 3.9%
  • HubSpot vs Wix: 3.5%
  • HubSpot vs ActiveCampaign: 3.4%
  • HubSpot vs Atlassian: 3.3%

Data current as of July 2026