Vendor alternatives

Intercom Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where Intercom consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where Intercom wins customers from competitors

Accounts that switched from a competitor to Intercom over the last 12 months. Each figure is Intercom's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Elevio
95%
Salesloft
61%
Freshworks
61%
WooCommerce
59%
Text
57%
Tawk.to
55%
Zendesk
55%
SalesForce
47%
Crisp
44%
HubSpot
37%
Churn destinations

Where Intercom lost customers in the last 12 months

Intercom's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Intercom customer in the last 12 months; thickness = share of all churns.

Where Intercom customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Intercom customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.IntercomIntercom vs HubSpot: 24%HubSpotIntercom vs Zendesk: 13.9%ZendeskIntercom vs Shopify: 8.2%ShopifyIntercom vs Crisp: 3.5%CrispIntercom vs Tawk.to: 2.8%Tawk.toIntercom vs SalesForce: 2.8%SalesForceIntercom vs Brevo: 2.4%BrevoIntercom vs ActiveCampaign: 2.3%ActiveCampaignIntercom vs Zoho: 2.2%ZohoIntercom vs Wix: 2.2%Wix
  • Intercom vs HubSpot: 24%
  • Intercom vs Zendesk: 13.9%
  • Intercom vs Shopify: 8.2%
  • Intercom vs Crisp: 3.5%
  • Intercom vs Tawk.to: 2.8%
  • Intercom vs SalesForce: 2.8%
  • Intercom vs Brevo: 2.4%
  • Intercom vs ActiveCampaign: 2.3%
  • Intercom vs Zoho: 2.2%
  • Intercom vs Wix: 2.2%

Data current as of July 2026