Vendor alternatives

SalesForce Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where SalesForce consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where SalesForce wins customers from competitors

Accounts that switched from a competitor to SalesForce over the last 12 months. Each figure is SalesForce's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Genesys
91%
Oracle
90%
LivePerson
85%
Text
74%
HubSpot
56%
Freshworks
54%
Zendesk
53%
Intercom
43%
Adobe
35%
Shopify
27%
Churn destinations

Where SalesForce lost customers in the last 12 months

SalesForce's biggest competitive threats. Each ribbon shows a vendor that picked up a churned SalesForce customer in the last 12 months; thickness = share of all churns.

Where SalesForce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where SalesForce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SalesForceSalesForce vs Zendesk: 16.7%ZendeskSalesForce vs HubSpot: 10.2%HubSpotSalesForce vs Adobe: 8.5%AdobeSalesForce vs Shopify: 8.4%ShopifySalesForce vs OpenAI: 5.1%OpenAISalesForce vs SnapEngage: 5.1%SnapEngageSalesForce vs Intercom: 3.7%IntercomSalesForce vs Brevo: 3.3%BrevoSalesForce vs Atlassian: 2.9%AtlassianSalesForce vs Freshworks: 2.6%Freshworks
  • SalesForce vs Zendesk: 16.7%
  • SalesForce vs HubSpot: 10.2%
  • SalesForce vs Adobe: 8.5%
  • SalesForce vs Shopify: 8.4%
  • SalesForce vs OpenAI: 5.1%
  • SalesForce vs SnapEngage: 5.1%
  • SalesForce vs Intercom: 3.7%
  • SalesForce vs Brevo: 3.3%
  • SalesForce vs Atlassian: 2.9%
  • SalesForce vs Freshworks: 2.6%

Data current as of July 2026