MarketSizer Data

The live data behind every opportunity

57 million companies. 189 vendors. 60 million active subscription detections. Refreshed daily and verified on lookup, so every score you act on reflects what your buyers are doing right now.

SIGNALSCOMPANIESOPPORTUNITIESTrial detectedChurn signalRenewal windowTech stackFirmographic match4.84.33.6

Built on deterministic signals, at market scale

Not anonymous page visits. Not a panel survey. Real vendor footprints on real domains, graded for confidence and refreshed every day.

60M+
Active subscription detections
Vendor-on-domain signals with confidence levels
57M
Companies tracked
Deduplicated domain registry, refreshed daily
189
Vendors monitored
Across 226 distinct SaaS product offerings
>90%
Detection accuracy
Live verified the moment you look up a company
5 days
Maximum signal lag
From real-world trial to MarketSizer alert

“Buyers do not tell you they are shopping. Their software does.”

Most intent data is anonymous, aggregated and weeks old. Subscription signals are deterministic. When an account spins up a competitor trial, lets a contract lapse, or quietly switches off the category leader, that is a real event we can observe and grade. MarketSizer maps these events across the B2B software market and grades them by recency, confidence and competitive context.

Four signal types, joined on one company record

Every opportunity in MarketSizer is built from these four layers. The Opportunity Score is what you see; the data underneath is what makes it defensible in a deal review.

Subscription signals

Every vendor we see running on a company's domain, scored by status, recency and confidence. We track not just "are they using it" but "are they trialling it, renewing it, or quietly turning it off."

VendorStatusConfidence 1-3First detectedLast seen

Tells you what they are running right now.

Company firmographics

Headcount, revenue band, industry, headquarters and traffic signals stitched to every domain. The fields your ICP rules already need, organised against the same company record as the subscription data.

EmployeesRevenueIndustryCountryTraffic rank

Tells you if this account is worth pursuing.

Intent signals

Deterministic in-market events, not anonymous page visits. A trial is a new installation observed within the past 30 days. Churn is a recent disappearance of a previously stable signal. Renewals are reasoned from contract cycles.

Active trialsRecent churnRenewal windowsTime-on-stack

Tells you if this account is in-market right now.

Competitive context

Vendor-to-vendor relationships across the market: which products replace which, who tends to win in which segment, and where the displacement traffic is currently flowing.

Head-to-headWin ratesDisplacementCategory overlap

Tells you what you are actually replacing.

From real-world event to your pipeline in days

You are not looking at a quarterly snapshot. You are looking at the market as it stands this week, with on-demand verification when a specific account matters.

Stage 1

Detect

Continuous monitoring of vendor footprints across the public web. We see new installations the same week they go live.

Continuous
Stage 2

Verify

When you look up a specific company, MarketSizer re-checks their current environment in real time. Live + historical state, not a cached snapshot.

On-demand
Stage 3

Normalise

Signals are deduplicated, standardised against the vendor master, and graded for confidence. One company record, regardless of how the data arrived.

Quality gate
Stage 4

Refresh

Bulk refresh runs every day. Trial signals reach your CRM within 5 days of the real-world event. Churn and renewal signals update continuously.

Daily

How we define a trial: a new vendor installation observed within the past 30 days. If a signal persists beyond 30 days, we re-classify it as an active subscription rather than a trial, so the in-market flag does not stay on forever.

Three layers of quality, on every detection

>90 percent detection accuracy is not a marketing line. It is what falls out of running every signal through these three gates before it becomes an opportunity.

Confidence levels, on every signal

Every detection ships with a confidence grade. Your scoring rules can choose how strict to be on each play.

Level 3Corroborated across multiple scans and sources in the past 30 days.
Level 2Recent scans with detections inside a 60 day window.
Level 1A single signal or stale coverage. Useful context, not an alert.

Active vs churned, not just present

A vendor showing up once two years ago is not currently in use. Status is calculated from recency, scan coverage and detection frequency.

  • Two or more recent high-confidence detections classify as Active.
  • A previously stable signal that disappears classifies as Churned.
  • Trial vs subscription is decided by the 30 day rule above.
  • Renewal windows reasoned from typical contract cycles per vendor.

Multi-signal corroboration

Single-source signals do not become alerts. A high-confidence opportunity needs more than one thing to be true at once.

  • Firmographic fit against your ICP rules.
  • Active or trial signal on a relevant vendor.
  • Appropriate intent context: in-market, churn, or renewal.
  • Competitive context: who they would be replacing.

Your market is mapped.
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