See who is actively buying - before your competitors do
Purchase Intent detects real-time evaluation signals and switching propensity across your addressable market - so you reach buyers the moment they start looking.
The Problem
Cold outreach to accounts with no buying intent
Most of your market is not looking right now. Outreaching into dormant accounts produces low reply rates, burnt contacts, and demoralised reps - when the same effort on an active buyer would close.
Arriving too late to active evaluations already in progress
By the time intent shows up in your CRM enrichment or a marketing touchpoint, the shortlist is already set. You need to know about evaluations at day one - not day thirty.
No signal for which accounts are likely to switch vendors
An account that fits your ICP but loves their current vendor is a multi-year project. An account that fits your ICP and is quietly evaluating alternatives is a 90-day opportunity. You need to know the difference.
Signals that tell you who is ready to buy right now
From evaluation detection to propensity modelling - every signal that tells you a company is in-market.
Real-time detection of active evaluations across your market
Purchase Intent monitors over 200,000 active software evaluations continuously. The moment an account in your addressable market starts evaluating, you see it - with context on which vendor is being trialled and how far the process has progressed.
- 200,000+ active trials monitored in real time
- Vendor identification and evaluation stage tracking
- Signal validation and confidence scoring to filter false positives
Switching propensity scores that predict who is ready to move
Not every company in an evaluation is equally ready to switch. Switching propensity scores combine contract age, vendor satisfaction signals, and company growth indicators to tell you which accounts are most likely to change - before the evaluation starts.
- Propensity score combining contract age, satisfaction, and growth signals
- High-propensity flags that surface before formal evaluations begin
- Trend tracking so you can see propensity rising over time
Decision windows so you know exactly when to reach out
Purchase Intent tracks the timeline of every active evaluation - expected decision date, stage velocity, and how that compares to historical patterns. Your reps know when to reach out for maximum impact.
- Decision date estimates based on stage and historical evaluation velocity
- Stage progression alerts when an evaluation accelerates
- Urgency scores to prioritise outreach across your active intent list
Purchase Intent drives 35% of the Opportunity Score
Intent is the most time-sensitive input in the Opportunity Score. Without it, you are scoring accounts on fit alone - and fit without timing is just a list. Intent transforms a long list into a daily list.
See how the Opportunity Score worksYour market is mapped.
Your opportunities are waiting.
15 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.
No credit card · Tailored to your ICP · Live data, not a slide deck