See who is actively buying - before your competitors do
Purchase Intent detects active software evaluations and switching propensity across your addressable market, refreshed daily - so you reach buyers while they are still looking.
The Problem
Cold outreach to accounts with no buying intent
Most of your market is not looking right now. Outreaching into dormant accounts produces low reply rates, burnt contacts, and demoralised reps - when the same effort on an active buyer would close.
Arriving too late to active evaluations already in progress
By the time intent shows up in your CRM enrichment or a marketing touchpoint, the shortlist is already set. You need to know about evaluations in days, not months.
No signal for which accounts are likely to switch vendors
An account that fits your ICP but loves their current vendor is a multi-year project. An account that fits your ICP and is quietly evaluating alternatives is a 90-day opportunity. You need to know the difference.
Signals that tell you who is ready to buy right now
From evaluation detection to propensity modelling - every signal that tells you a company is in-market.
Daily detection of active evaluations across your market
Purchase Intent tracks over 2.5M active software evaluations, refreshed daily. When an account in your addressable market starts evaluating, it shows up in your next daily refresh - with context on which vendor is being trialled and how far the process has progressed.
- 2.5M+ active evaluations monitored, refreshed daily
- Vendor identification and evaluation stage tracking
- Signal validation and confidence scoring to filter false positives
Switching propensity scores that predict who is ready to move
Not every company in an evaluation is equally ready to switch. Switching propensity scores combine subscription age, vendor satisfaction signals, and company growth indicators to tell you which accounts are most likely to change - before the evaluation starts.
- Propensity score combining subscription age, satisfaction, and growth signals
- High-propensity flags that surface before formal evaluations begin
- Trend tracking so you can see propensity rising over time
Decision windows so you know exactly when to reach out
Purchase Intent tracks the timeline of every active evaluation - expected decision date, stage velocity, and how that compares to historical patterns. Your reps know when to reach out for maximum impact.
- Decision date estimates based on stage and historical evaluation velocity
- Stage progression alerts when an evaluation accelerates
- Urgency scores to prioritise outreach across your active intent list
Purchase Intent drives 35% of the Opportunity Score
Intent is the most time-sensitive input in the Opportunity Score. Without it, you are scoring accounts on fit alone - and fit without timing is just a list. Intent transforms a long list into a daily list.
See how the Opportunity Score worksSee Purchase Intent on your accounts
Or check the credit-based pricing first - no seat fees, and a free trial to start.
Purchase Intent - frequently asked questions
What is Purchase Intent?
Purchase Intent detects active software evaluations and switching propensity across your addressable market. Detection runs on a daily refresh, and new trial signals typically reach your CRM within about 5 days of the real-world event. You see which vendor is being trialled and how far the process has progressed, so reps reach buyers while the window is still open. When you look up a specific company, its current environment is re-checked live. How fresh is our data?
How is this different from generic intent data?
Most intent platforms surface buying signals only after they show up in CRM enrichment or marketing touchpoints, by which time the shortlist is already set. Purchase Intent also include switching propensity scores that combine subscription age, vendor satisfaction signals, and growth indicators to flag high-propensity accounts before formal evaluations even begin. For side-by-side breakdowns against 6sense, Bombora, ZoomInfo and more, see the compare page.
How many evaluations are tracked and how fresh is the data?
Purchase Intent monitors 2.5M+ active evaluations across 140+ countries, with a daily refresh cycle and 70M+ historical subscription outcomes for benchmarking. Each signal is validated with confidence scoring to filter out false positives.
Can it tell us when to reach out?
Yes. Every active evaluation carries a decision date estimate based on stage and historical evaluation velocity, plus stage progression alerts when an evaluation accelerates and urgency scores to prioritise outreach across your active intent list. Purchase Intent drives 35% of the composite Opportunity Score.
Find out who's evaluating in your market right now
before your competitors do.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck