Real conversations about GTM data, buying intent, and what actually drives revenue. Hosted by Niall O'Gorman, with guests from across modern B2B sales and marketing.
Buying intent data is everywhere, yet most teams still struggle to turn it into pipeline. We unpack the practical mistakes GTM teams make when reading intent signals, why category-level spikes rarely translate to closed revenue, and how to combine intent with account fit and timing to actually book meetings.
Intent, Decoded is for GTM leaders who are tired of generic playbooks and dashboard theatre. Every episode digs into the data, decisions, and judgement calls behind real B2B pipeline - with the practitioners who actually do the work.
Intent data, account scoring, timing signals, buyer behaviour, and the GTM motions that compound revenue.
RevOps, demand gen, sales leaders, and founders who own pipeline and want sharper conversations about timing and fit.
Practitioner-to-practitioner conversations. Short, specific, and built around examples you can actually use on Monday morning.
Episode 1 streams live on LinkedIn. Spotify, Apple Podcasts and YouTube drops are on the way - subscribe and new episodes will land automatically.
Want a heads-up the moment episode 1 drops? Tell us where to send it.
15 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.
No credit card · Tailored to your ICP · Live data, not a slide deck