Real conversations about GTM data, buying intent, and what actually drives revenue. Hosted by Niall O'Gorman, with guests from across modern B2B sales and marketing.
Humans doing robot work, AI attempting human conversations. Mark Colgan of Yellow O joins Niall O'Gorman and Brendan Hughes to sort out which parts of sales to automate, and which to leave alone.
Humans doing robot work, AI attempting human conversations. Mark Colgan of Yellow O joins Niall O'Gorman and Brendan Hughes to sort out which parts of sales to automate, and which to leave alone.
Two signal companies, one common enemy. Jack Porter of WhiteWhale joins Niall O'Gorman and Brendan Hughes to work out what still counts as a buying signal once every tool ships the same ones.
A signal is not permission to sell. Leslie Venetz joins Niall O'Gorman and Brendan Hughes to unpack what should actually happen after a GTM team sees an intent signal - and how to earn the right to a buyer's time.
Buying intent data is everywhere, yet most teams still struggle to turn it into pipeline. We unpack the practical mistakes GTM teams make when reading intent signals, why category-level spikes rarely translate to closed revenue, and how to combine intent with account fit and timing to actually book meetings.
The conversation is led by people who've built and sold into modern B2B GTM, not panel professionals.
Niall O'Gorman is the founder of MarketSizer and brings a practical, operator-led perspective to the world of B2B SaaS growth. Drawing on his experience across Mondelez, ChannelSight, and MarketSizer, he focuses on how companies can use market signals, subscription data, and buyer readiness insights to understand not just who could buy, but when they are most likely to act.
Brendan Hughes is Fractional CCO at MarketSizer, with deep experience in commercial strategy, sales leadership, and B2B revenue growth. He brings a sharp, practical lens to conversations around pipeline, buyer intent, account prioritisation, and how GTM teams can turn market signals into better commercial decisions.
Intent, Decoded is for GTM leaders who are tired of generic playbooks and dashboard theatre. Every episode digs into the data, decisions, and judgement calls behind real B2B pipeline - with the practitioners who actually do the work.
Intent data, account scoring, timing signals, buyer behaviour, and the GTM motions that compound revenue.
RevOps, demand gen, sales leaders, and founders who own pipeline and want sharper conversations about timing and fit.
Practitioner-to-practitioner conversations. Short, specific, and built around examples you can actually use on Monday morning.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck