Your biggest displacement opportunities start 6 months before you hear about them
Marketing Automation vendor coverage is coming soon. Join the waitlist to track every active evaluation, upcoming renewal, and competitive displacement across the MAP and email platform market the moment it ships.
Marketing Automation coverage - coming soon
Selling marketing automation has never been harder
Contracts typically run 2-3 years, and evaluations start around 6 months before renewal and happen quietly. HubSpot's freemium flywheel obscures upgrade and displacement signals. And generic intent data cannot distinguish a buyer from a researcher.
Multi-year contracts hide the evaluation window
Marketing automation contracts typically run 2-3 years, and evaluations start around 6 months before renewal with no public signal. By the time standard intent tools detect activity, the shortlist is already set.
HubSpot's freemium flywheel masks upgrade signals
Free-tier HubSpot users upgrading or evaluating Marketo and Pardot as alternatives show no distinguishable intent in standard tools. The displacement opportunity is invisible until it becomes a lost deal.
Intent signals cannot distinguish research from buying
A prospect reading about marketing automation and a prospect actively comparing Marketo and Pardot look identical in most intent platforms. Without vendor-specific evaluation signals, you are chasing noise.
Intelligence built for the marketing automation market
Market Intelligence
5 years of subscription history across MAP coverage, coming soon. Know when every renewal window opens and which accounts are historically likely to switch away from their current platform.
Learn more →Opportunity Discovery
Every MAP buyer in your addressable market scored by ICP fit, purchase intent, and win likelihood. Vendor-specific signals separate genuine evaluations from category-level research.
Learn more →The MAP competitive landscape (coverage coming soon)
Marketing automation, email, and lifecycle marketing coverage coming soon
Track who is trialling your competitors right now
Once coverage launches, see every active evaluation across HubSpot, Marketo, Pardot, ActiveCampaign, and the wider marketing automation platform landscape. Know which vendor is being tested, how far along the process is, and when the decision window closes.
A daily feed of MAP buyers ranked by your chance of winning
Every account in the marketing automation market scored by ICP fit, purchase intent, and win likelihood. Your reps start each day knowing exactly which accounts are in-market and historically winnable.
MarketSizer for marketing automation vendors - frequently asked questions
How does MarketSizer help marketing automation vendors?
MarketSizer tracks every active evaluation, upcoming renewal, and competitive displacement across the MAP and email platform market. Marketing automation contracts typically run 2-3 years, and evaluations start around 6 months before renewal, so MarketSizer surfaces displacement opportunities long before they appear in standard intent tools.
How is this different from generic intent data?
Generic intent platforms cannot distinguish a prospect reading about marketing automation from one actively comparing Marketo and Pardot. MarketSizer uses vendor-specific evaluation signals that separate genuine evaluations from category-level research, paired with 5 years of subscription history to surface invisible renewal cycles.
Which marketing automation vendors do you track?
MAP coverage is coming soon. The competitive landscape includes HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp, Klaviyo, Brevo, Drip, ConvertKit, Campaign Monitor, GetResponse, Constant Contact, Iterable, Braze, Dotdigital, Emarsys, and others across marketing automation, email, and lifecycle marketing.
When does coverage launch and how often does it refresh?
Marketing automation coverage is coming soon and you can join the waitlist now. Signals refresh daily across 2.5M+ active evaluations, and MarketSizer pairs that with typical renewal timing inferred from 5 years of subscription history, so you know when every renewal window opens and which accounts are likely to switch.
Does MarketSizer work with the tools we already use?
Yes. MarketSizer connects natively to 16 CRMs, including Salesforce, HubSpot, Pipedrive, Zoho CRM and Dynamics 365, pushes outreach through tools such as Instantly, Lemlist and Brevo, and alerts the team in Slack or Microsoft Teams - the full list is on the integrations page.
Find out who's evaluating in your market right now
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