Your biggest displacement opportunities start 6 months before you hear about them
MarketSizer tracks every active evaluation, upcoming renewal, and competitive displacement across 50+ marketing automation vendors - so your team reaches buyers while they are still deciding.
Tracking 50+ marketing automation and email platform vendors
Selling marketing automation has never been harder
Multi-year contracts mean evaluations start 6-12 months before renewals and happen quietly. HubSpot's freemium flywheel obscures upgrade and displacement signals. And generic intent data cannot distinguish a buyer from a researcher.
Multi-year contracts hide the evaluation window
Marketing automation contracts lock buyers in for 2-3 years. Evaluations begin 6 months before renewal with no public signal. By the time standard intent tools detect activity, the shortlist is already set.
HubSpot's freemium flywheel masks upgrade signals
Free-tier HubSpot users upgrading or evaluating Marketo and Pardot as alternatives show no distinguishable intent in standard tools. The displacement opportunity is invisible until it becomes a lost deal.
Intent signals cannot distinguish research from buying
A prospect reading about marketing automation and a prospect actively comparing Marketo and Pardot look identical in most intent platforms. Without vendor-specific evaluation tracking, you are chasing noise.
Intelligence built for the marketing automation market
Market Intelligence
5-year contract history across 50+ marketing automation vendors. Know when every renewal window opens and which accounts are historically likely to switch away from their current platform.
Learn more →Opportunity Discovery
Every MAP buyer in your addressable market scored by ICP fit, purchase intent, and win likelihood. Vendor-specific signals separate genuine evaluations from category-level research.
Learn more →We track every vendor in your competitive landscape
50+ vendors tracked across marketing automation, email, and lifecycle marketing categories
Track who is trialling your competitors right now
See every active evaluation across HubSpot, Marketo, Pardot, ActiveCampaign, and 46+ other marketing automation platforms. Know which vendor is being tested, how far along the process is, and when the decision window closes.
A daily feed of MAP buyers ranked by your chance of winning
Every account in the marketing automation market scored by ICP fit, purchase intent, and win likelihood. Your reps start each day knowing exactly which accounts are in-market and historically winnable.
Your market is mapped.
Your opportunities are waiting.
15 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.
No credit card · Tailored to your ICP · Live data, not a slide deck