Your churned customers are evaluating again - be first in the door
Winback Opportunities identifies former customers who are back in an active evaluation cycle - ranked by win likelihood and time to decision, so you get there before a competitor does.
The Problem
Former customers return to the market and you never find out
A company that churned 18 months ago for price reasons is now evaluating again - with a larger budget and a more mature use case. Without a detection system, they make their decision before you even realise they were looking.
Winback outreach happens months after re-engagement starts
Relying on former customers to reach out, or waiting for a marketing touchpoint to trigger a re-engagement flag, means you are always late. By the time you call, they are already in late-stage with someone else.
No way to rank which former customers are worth chasing
Not every churned customer is worth winback effort. Some left for reasons that have not changed. Others churned at a bad moment and have since grown into your ICP sweet spot. Without scoring, you treat them all the same.
Former customers detected the moment they re-enter the market
Evaluation signals, matched against your churn history, surfaced as a ranked winback list before your competitors notice.
Former customers identified as soon as they start evaluating again
Winback Opportunities cross-references your churn history against active evaluation signals, monitored continuously and refreshed daily. As soon as a former customer re-enters the market, they appear in your winback feed - with the context of your previous relationship attached.
- Automatic cross-referencing of churn records against active evaluation signals
- Previous relationship context - why they left, deal size, product tier
- Signals monitored continuously and refreshed daily
Ranked by win likelihood and time to decision
Not all winbacks are equal. Winback Opportunities ranks former customers by composite win likelihood - factoring in why they churned, how their company has changed, and how far into the evaluation they are - so your best reps focus on the most recoverable accounts.
- Composite winback score combining churn reason, growth, and win probability
- Decision timeline estimates to sequence outreach for maximum impact
- ACV estimates reflecting current company size versus previous contract
Personalised context for every winback conversation
Winback conversations are different from cold outreach. You have history, context, and often a genuine reason to reconnect. Winback Opportunities surfaces the right talking points - what changed, what improved, what the account needs now versus then.
- Previous contract and product context attached to every winback account
- Signal-based talking points based on why the evaluation is happening now
- CRM integration to alert the original account owner first where appropriate
Win Likelihood recalibrates for winback scenarios
Winning back a former customer is a different scenario from a cold acquisition. Win Likelihood models this explicitly - accounting for your previous relationship, the reason for churn, and how the account's profile has changed since they left.
See how the Opportunity Score worksSee Winback Opportunities on your accounts
Or check the credit-based pricing first - no seat fees, and a free trial to start.
Winback Opportunities - frequently asked questions
What does Winback Opportunities do?
Winback Opportunities identifies former customers who are back in an active evaluation cycle and ranks them by win likelihood and time to decision. As soon as a churned account re-enters the market, they appear in your winback feed with the context of your previous relationship attached.
How does it detect former customers re-evaluating?
It cross-references your churn history against active evaluation signals, which are monitored continuously and refreshed daily. Each account carries previous relationship context - why they left, deal size, product tier - alongside fresh re-entry signals so reps know what changed since the original churn.
How fast is detection and how are accounts ranked?
Signals are monitored continuously and refreshed daily. New trial signals typically reach your CRM within about 5 days, with benchmarks from 70M+ subscription outcomes behind every score. Ranking uses a composite winback score combining churn reason, company growth, win probability, decision timeline, and ACV reflecting current company size.
Does it integrate with our CRM and previous account owners?
Yes. CRM integration alerts the original account owner first where appropriate, and previous contract and product context is attached to every winback account. Signal-based talking points explain why the evaluation is happening now so winback conversations start with real history rather than cold outreach.
Find out who's evaluating in your market right now
before your competitors do.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck