Your churned customers are evaluating again - be first in the door
Winback Opportunities identifies former customers who are back in an active evaluation cycle - ranked by win likelihood and time to decision, so you get there before a competitor does.
The Problem
Former customers return to the market and you never find out
A company that churned 18 months ago for price reasons is now evaluating again - with a larger budget and a more mature use case. Without a detection system, they make their decision before you even realise they were looking.
Winback outreach happens months after re-engagement starts
Relying on former customers to reach out, or waiting for a marketing touchpoint to trigger a re-engagement flag, means you are always late. By the time you call, they are already in late-stage with someone else.
No way to rank which former customers are worth chasing
Not every churned customer is worth winback effort. Some left for reasons that have not changed. Others churned at a bad moment and have since grown into your ICP sweet spot. Without scoring, you treat them all the same.
Former customers detected the moment they re-enter the market
Evaluation signals, matched against your churn history, surfaced as a ranked winback list before your competitors notice.
Former customers identified the moment they start evaluating again
Winback Opportunities cross-references your churn history against active evaluation signals in real time. The moment a former customer re-enters the market, they appear in your winback feed - with the context of your previous relationship attached.
- Automatic cross-referencing of churn records against active evaluation signals
- Previous relationship context - why they left, deal size, product tier
- Detection within 24 hours of an evaluation signal appearing
Ranked by win likelihood and time to decision
Not all winbacks are equal. Winback Opportunities ranks former customers by composite win likelihood - factoring in why they churned, how their company has changed, and how far into the evaluation they are - so your best reps focus on the most recoverable accounts.
- Composite winback score combining churn reason, growth, and win probability
- Decision timeline estimates to sequence outreach for maximum impact
- ACV estimates reflecting current company size versus previous contract
Personalised context for every winback conversation
Winback conversations are different from cold outreach. You have history, context, and often a genuine reason to reconnect. Winback Opportunities surfaces the right talking points - what changed, what improved, what the account needs now versus then.
- Previous contract and product context attached to every winback account
- Signal-based talking points based on why the evaluation is happening now
- CRM integration to alert the original account owner first where appropriate
Win Likelihood recalibrates for winback scenarios
Winning back a former customer is a different scenario from a cold acquisition. Win Likelihood models this explicitly - accounting for your previous relationship, the reason for churn, and how the account's profile has changed since they left.
See how the Opportunity Score worksYour market is mapped.
Your opportunities are waiting.
15 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.
No credit card · Tailored to your ICP · Live data, not a slide deck