Stop guessing which accounts fit - know it instantly
ICP Scoring matches every account in your addressable market against your ideal customer profile in real time - so reps only work accounts worth working.
The Problem
Reps waste hours researching accounts before the first call
Without automated ICP matching, every rep runs their own qualification process. You get inconsistent results, wasted research time, and pipeline filled with accounts nobody can close.
No consistent definition of what a good account looks like
Marketing has one ICP. Sales has another. RevOps has a third. Without a single scored model, everyone is optimising for different things - and your best-fit accounts fall through the cracks.
Great-fit accounts go cold while reps work poor ones
When reps manually decide who to call, they default to the accounts they recognise. High-fit accounts you have never heard of - the ones you consistently close when you find them - go untouched.
Your ICP, applied at market scale
A scoring model built from your best customers, applied to every account in your market before your reps touch them.
Every account in your market scored against your ICP
ICP Scoring applies your ideal customer profile criteria - firmographics, technographics, industry, growth signals - to every account in your addressable market. Every account gets a score before a rep sees it.
- Real-time ICP match score on every account in your TAM
- Firmographic, technographic, and behavioural signal weighting
- Scores refreshed continuously as company data changes
Built from your best customers, not generic benchmarks
Your ICP model is trained on the characteristics of your actual closed-won customers - not industry averages. The more you win, the sharper the model gets. And you can override any dimension manually.
- Model trained on your closed-won data for segment-specific accuracy
- Manual weight overrides for criteria your data does not yet reflect
- Version history so you can see how your ICP has evolved over time
Route high-fit accounts to the right rep automatically
ICP scores sync into your CRM so the routing rules your team already runs can act on them. High-fit accounts get routed to your best enterprise reps, mid-fit accounts get held for nurture in your existing tool, and low-fit accounts are suppressed before they enter any sequence.
- ICP scores sync to CRM account records so existing routing rules can act on them
- Suppression flags keep low-fit accounts out of the sequences you already run
- Configurable score thresholds per territory and segment
ICP Scoring anchors the Opportunity Score
ICP fit accounts for 40% of the composite Opportunity Score. Without it, intent signals alone can send reps after accounts they can never close. The combination is what makes the daily feed actionable.
See how the Opportunity Score worksICP Scoring - frequently asked questions
ICP Scoring applies your ideal customer profile criteria to every account in your addressable market and assigns a real-time match score before any rep touches the account. Scores combine firmographic, technographic, and behavioural signals so reps only work accounts worth working.
Find out who's evaluating in your market right now
before your competitors do.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck