Qualify every inbound lead against market data - not gut feel
Lead Qualification overlays real-time ICP fit, purchase intent, and win likelihood onto every inbound lead the moment it arrives - so reps only work leads worth working.
The Problem
Reps spend more time qualifying leads than closing them
Manual qualification - researching firmographics, checking fit, reading LinkedIn - takes 20 minutes per lead. With 50 inbound leads a week, that is 17 hours of research before a single meaningful conversation.
High-intent leads get the same response as low-intent leads
When every lead looks the same in the CRM, reps respond in order of arrival - not in order of buying urgency. The lead that is actively evaluating your category right now waits while a passive enquiry gets called first.
Good inbound leads rejected because they do not look like past wins
Pattern matching on previous closed-won deals misses emerging segments. A new vertical that fits your ICP perfectly gets disqualified because it does not match the historical template. Market data catches what gut feel misses.
Every lead enriched and scored before the first reply
From form fill to fully qualified in seconds - using market data your competitors do not have.
Every lead enriched with ICP, intent, and win likelihood on arrival
The moment an inbound lead enters your CRM, Lead Qualification overlays it with ICP fit score, active intent signals, win likelihood, and ACV estimate. Reps see a complete qualification picture before the first touch.
- Automatic enrichment with ICP score, intent flags, and win probability
- ACV estimate attached to every lead on arrival
- Enrichment latency under 30 seconds from form submission
A composite qualification score your whole team agrees on
Lead Qualification produces a single composite score combining ICP fit, purchase intent, win likelihood, and ACV potential. No more debates about whether a lead is worth calling - the score reflects market reality, not individual judgement.
- Composite lead score weighted across ICP fit, intent, win probability, and ACV
- Configurable thresholds to define SQL criteria for your team
- Score history so you can track how leads develop over time
High-quality leads reach the right rep in under a minute
Qualification scores trigger automated routing rules. High-score leads go directly to your best closers with full context. Mid-score leads enter nurture tracks. Low-score leads are suppressed - protecting rep time without human review.
- Score-based routing rules that fire automatically on lead creation
- Slack and email alerts for leads crossing your SQL threshold
- CRM assignment with full qualification context attached
Lead Qualification uses every signal in the platform
Every ICP dimension, intent signal, and win probability calculation that powers the Opportunity Score also powers Lead Qualification. Outbound and inbound intelligence from the same underlying data - so nothing falls through the cracks.
See how the Opportunity Score worksYour market is mapped.
Your opportunities are waiting.
15 minutes. No commitment. We'll show you the accounts in your market that are actively evaluating right now.
No credit card · Tailored to your ICP · Live data, not a slide deck