Qualify every inbound lead against market data - not gut feel
Lead Qualification overlays real-time ICP fit, purchase intent, and win likelihood onto every inbound lead the moment it arrives - so reps only work leads worth working.
The Problem
Reps spend more time qualifying leads than closing them
Manual qualification - researching firmographics, checking fit, reading LinkedIn - takes 20 minutes per lead. With 50 inbound leads a week, that is 17 hours of research before a single meaningful conversation.
High-intent leads get the same response as low-intent leads
When every lead looks the same in the CRM, reps respond in order of arrival - not in order of buying urgency. The lead that is actively evaluating your category right now waits while a passive enquiry gets called first.
Good inbound leads rejected because they do not look like past wins
Pattern matching on previous closed-won deals misses emerging segments. A new vertical that fits your ICP perfectly gets disqualified because it does not match the historical template. Market data catches what gut feel misses.
Every lead enriched and scored before the first reply
From form fill to fully qualified in seconds - using market data your competitors do not have.
Every lead enriched with ICP, intent, and win likelihood on arrival
The moment an inbound lead enters your CRM, Lead Qualification overlays it with ICP fit score, active intent signals, win likelihood, and ACV estimate. Reps see a complete qualification picture before the first touch.
- Automatic enrichment with ICP score, intent flags, and win probability
- ACV estimate attached to every lead on arrival
- Enrichment latency under 30 seconds from form submission
A composite qualification score your whole team agrees on
Lead Qualification produces a single composite score combining ICP fit, purchase intent, win likelihood, and ACV potential. No more debates about whether a lead is worth calling - the score reflects market reality, not individual judgement.
- Composite lead score weighted across ICP fit, intent, win probability, and ACV
- Configurable thresholds to define SQL criteria for your team
- Score history so you can track how leads develop over time
High-quality leads reach the right rep in under a minute
Qualification scores trigger automated routing rules. High-score leads go directly to your best closers with full context. Mid-score leads enter nurture tracks. Low-score leads are suppressed - protecting rep time without human review.
- Score-based routing rules that fire automatically on lead creation
- Slack and email alerts for leads crossing your SQL threshold
- CRM assignment with full qualification context attached
Lead Qualification uses every signal in the platform
Every ICP dimension, intent signal, and win probability calculation that powers the Opportunity Score also powers Lead Qualification. Outbound and inbound intelligence from the same underlying data - so nothing falls through the cracks.
See how the Opportunity Score worksSee Lead Qualification on your accounts
Or check the credit-based pricing first - no seat fees, no minimums.
Lead Qualification - frequently asked questions
What does Lead Qualification do?
Lead Qualification overlays real-time ICP fit, purchase intent, win likelihood, and ACV estimate onto every inbound lead the moment it arrives. Reps see a complete qualification picture before the first touch instead of spending 20 minutes per lead researching firmographics manually.
How does the composite lead score work?
Each lead gets a single composite score weighted across ICP fit, purchase intent, win probability, and ACV potential. You can configure thresholds to define your team's SQL criteria, and score history tracks how leads develop over time so the team agrees on what qualifies.
How fast is enrichment and what data powers it?
Enrichment latency is under 30 seconds from form submission. The model scores 40+ qualification dimensions and benchmarks each lead against 70M+ historical deal outcomes, with real-time intent signal matching layered on top.
Does it route leads automatically to the right rep?
Yes. Qualification scores trigger automated routing rules on lead creation - high-score leads go directly to your best closers with full context attached, mid-score leads enter nurture tracks, and low-score leads are suppressed. Slack and email alerts fire when leads cross your SQL threshold.
Find out who's evaluating in your market right now
before your competitors do.
30 minutes. No commitment. We'll show you the accounts actively evaluating in your market today.
No credit card · Tailored to your ICP · Live data, not a slide deck