Win / Loss Data

Ada Customer Signals

See Ada's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Ada wins customers from competitors

Accounts that switched from a competitor to Ada over the last 12 months. Each figure is Ada's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
LiveAgent
100%
Chatwoot
100%
SalesForce
88%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Ada lost customers in the last 12 months

Ada's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Ada customer in the last 12 months; thickness = share of all churns.

Where Ada customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Ada customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AdaAda vs Zendesk: 46.9%ZendeskAda vs OpenAI: 7.6%OpenAIAda vs Intercom: 5.5%IntercomAda vs HubSpot: 4.1%HubSpotAda vs WhatsApp: 4.1%WhatsAppAda vs Zoho: 3.4%ZohoAda vs Freshworks: 3.4%FreshworksAda vs Atlassian: 2.8%AtlassianAda vs Gorgias: 2.8%GorgiasAda vs Talkdesk: 2.8%Talkdesk
  • Ada vs Zendesk: 46.9%
  • Ada vs OpenAI: 7.6%
  • Ada vs Intercom: 5.5%
  • Ada vs HubSpot: 4.1%
  • Ada vs WhatsApp: 4.1%
  • Ada vs Zoho: 3.4%
  • Ada vs Freshworks: 3.4%
  • Ada vs Atlassian: 2.8%
  • Ada vs Gorgias: 2.8%
  • Ada vs Talkdesk: 2.8%

Data current as of July 2026

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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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