Win / Loss Data

Adobe Customer Signals

See Adobe's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Adobe wins customers from competitors

Accounts that switched from a competitor to Adobe over the last 12 months. Each figure is Adobe's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
osCommerce
91%
Drupal
65%
Text
52%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Adobe lost customers in the last 12 months

Adobe's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Adobe customer in the last 12 months; thickness = share of all churns.

Where Adobe customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Adobe customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AdobeAdobe vs Shopify: 30.8%ShopifyAdobe vs Intuit: 8.7%IntuitAdobe vs Zendesk: 8.5%ZendeskAdobe vs klaviyo: 5.5%klaviyoAdobe vs WooCommerce: 4.8%WooCommerceAdobe vs HubSpot: 3.7%HubSpotAdobe vs Klarna: 3.4%KlarnaAdobe vs SalesForce: 3.1%SalesForceAdobe vs BigCommerce: 3%BigCommerceAdobe vs ActiveCampaign: 2.6%ActiveCampaign
  • Adobe vs Shopify: 30.8%
  • Adobe vs Intuit: 8.7%
  • Adobe vs Zendesk: 8.5%
  • Adobe vs klaviyo: 5.5%
  • Adobe vs WooCommerce: 4.8%
  • Adobe vs HubSpot: 3.7%
  • Adobe vs Klarna: 3.4%
  • Adobe vs SalesForce: 3.1%
  • Adobe vs BigCommerce: 3%
  • Adobe vs ActiveCampaign: 2.6%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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