Vendor alternatives

Apple Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where Apple consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where Apple wins customers from competitors

Accounts that switched from a competitor to Apple over the last 12 months. Each figure is Apple's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Wix
81%
Tawk.to
65%
Text
62%
Facebook
59%
WooCommerce
56%
Zendesk
53%
DHL
51%
TNT
48%
HubSpot
46%
Shopify
18%
Churn destinations

Where Apple lost customers in the last 12 months

Apple's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Apple customer in the last 12 months; thickness = share of all churns.

Where Apple customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Apple customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AppleApple vs Shopify: 20.8%ShopifyApple vs HubSpot: 11.1%HubSpotApple vs Zendesk: 4.9%ZendeskApple vs klaviyo: 4.7%klaviyoApple vs Wix: 4.6%WixApple vs SalesForce: 3.8%SalesForceApple vs Squarespace: 3.6%SquarespaceApple vs TNT: 3.1%TNTApple vs WhatsApp: 2.9%WhatsAppApple vs Facebook: 2.8%Facebook
  • Apple vs Shopify: 20.8%
  • Apple vs HubSpot: 11.1%
  • Apple vs Zendesk: 4.9%
  • Apple vs klaviyo: 4.7%
  • Apple vs Wix: 4.6%
  • Apple vs SalesForce: 3.8%
  • Apple vs Squarespace: 3.6%
  • Apple vs TNT: 3.1%
  • Apple vs WhatsApp: 2.9%
  • Apple vs Facebook: 2.8%

Data current as of July 2026