Win / Loss Data

Apple Customer Signals

See Apple's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Apple wins customers from competitors

Accounts that switched from a competitor to Apple over the last 12 months. Each figure is Apple's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Wix
82%
Rocket.Chat
72%
Tawk.to
66%
Text
61%
Facebook
59%
WooCommerce
56%
Intuit
55%
Zendesk
54%
HubSpot
46%
Shopify
17%
Churn destinations

Where Apple lost customers in the last 12 months

Apple's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Apple customer in the last 12 months; thickness = share of all churns.

Where Apple customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Apple customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AppleApple vs Shopify: 22.6%ShopifyApple vs HubSpot: 11.9%HubSpotApple vs Zendesk: 5.3%ZendeskApple vs klaviyo: 5.1%klaviyoApple vs Wix: 4.9%WixApple vs Squarespace: 3.8%SquarespaceApple vs Intuit: 3.8%IntuitApple vs WhatsApp: 3.1%WhatsAppApple vs Facebook: 3.1%FacebookApple vs WooCommerce: 3%WooCommerce
  • Apple vs Shopify: 22.6%
  • Apple vs HubSpot: 11.9%
  • Apple vs Zendesk: 5.3%
  • Apple vs klaviyo: 5.1%
  • Apple vs Wix: 4.9%
  • Apple vs Squarespace: 3.8%
  • Apple vs Intuit: 3.8%
  • Apple vs WhatsApp: 3.1%
  • Apple vs Facebook: 3.1%
  • Apple vs WooCommerce: 3%

Data current as of July 2026

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