Vendor alternatives

Atlassian Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where Atlassian consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where Atlassian wins customers from competitors

Accounts that switched from a competitor to Atlassian over the last 12 months. Each figure is Atlassian's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Text
90%
HubSpot
89%
Salesloft
87%
Zendesk
86%
Tawk.to
85%
Intercom
84%
Rocket.Chat
83%
Freshworks
82%
WhatsApp
77%
Wix
71%
Churn destinations

Where Atlassian lost customers in the last 12 months

Atlassian's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Atlassian customer in the last 12 months; thickness = share of all churns.

Where Atlassian customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Atlassian customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AtlassianAtlassian vs Zendesk: 24.4%ZendeskAtlassian vs Freshworks: 8.4%FreshworksAtlassian vs HubSpot: 7.8%HubSpotAtlassian vs OpenAI: 6.6%OpenAIAtlassian vs Intercom: 5.6%IntercomAtlassian vs WhatsApp: 5.6%WhatsAppAtlassian vs Wix: 4.9%WixAtlassian vs Rocket.Chat: 3.7%Rocket.ChatAtlassian vs SalesForce: 3.2%SalesForceAtlassian vs Tawk.to: 2.3%Tawk.to
  • Atlassian vs Zendesk: 24.4%
  • Atlassian vs Freshworks: 8.4%
  • Atlassian vs HubSpot: 7.8%
  • Atlassian vs OpenAI: 6.6%
  • Atlassian vs Intercom: 5.6%
  • Atlassian vs WhatsApp: 5.6%
  • Atlassian vs Wix: 4.9%
  • Atlassian vs Rocket.Chat: 3.7%
  • Atlassian vs SalesForce: 3.2%
  • Atlassian vs Tawk.to: 2.3%

Data current as of July 2026