Win / Loss Data
Atlassian Customer Signals
See Atlassian's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Atlassian wins customers from competitors
Accounts that switched from a competitor to Atlassian over the last 12 months. Each figure is Atlassian's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Atlassian lost customers in the last 12 months
Atlassian's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Atlassian customer in the last 12 months; thickness = share of all churns.
- Atlassian vs Zendesk: 24.9%
- Atlassian vs Freshworks: 8.4%
- Atlassian vs HubSpot: 7.7%
- Atlassian vs OpenAI: 6.7%
- Atlassian vs Intercom: 5.6%
- Atlassian vs WhatsApp: 5.5%
- Atlassian vs Wix: 4.9%
- Atlassian vs Rocket.Chat: 3.7%
- Atlassian vs SalesForce: 3.2%
- Atlassian vs Tawk.to: 2.3%
Data current as of July 2026
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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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