Win / Loss Data
customer.io Customer Signals
See customer.io's live competitive picture - head-to-head win rates against Intercom and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where customer.io wins customers from competitors
Accounts that switched from a competitor to customer.io over the last 12 months. Each figure is customer.io's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where customer.io lost customers in the last 12 months
customer.io's biggest competitive threats. Each ribbon shows a vendor that picked up a churned customer.io customer in the last 12 months; thickness = share of all churns.
- customer.io vs Intercom: 25%
- customer.io vs HubSpot: 16.7%
- customer.io vs Zendesk: 14.1%
- customer.io vs Intuit: 5.6%
- customer.io vs Shopify: 4%
- customer.io vs Freshworks: 2.8%
- customer.io vs Brevo: 2.8%
- customer.io vs Crisp: 2.5%
- customer.io vs klaviyo: 2.2%
- customer.io vs Text: 2.1%
Data current as of July 2026
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Live head-to-head win rates against Intercom and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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