Discord Customer Signals

See Discord's live competitive picture - head-to-head win rates against WhatsApp and other competitors, where retention risk is concentrated, and how the category is shifting.

Where Discord wins customers from competitors

Accounts that switched from a competitor to Discord over the last 12 months. Each figure is Discord's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
HubSpot
63%
Tawk.to
53%
Freshworks
53%
6 more competitors in the full datasetUnlock the full dataset

Where Discord lost customers in the last 12 months

Discord's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Discord customer in the last 12 months; thickness = share of all churns.

Where Discord customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Discord customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.DiscordDiscord vs WhatsApp: 12.8%WhatsAppDiscord vs Intercom: 11.9%IntercomDiscord vs Tawk.to: 11.4%Tawk.toDiscord vs Zendesk: 8.6%ZendeskDiscord vs Rocket.Chat: 6.5%Rocket.ChatDiscord vs Crisp: 5.4%CrispDiscord vs Atlassian: 5.3%AtlassianDiscord vs OpenAI: 4.7%OpenAIDiscord vs Tidio: 3.9%TidioDiscord vs Wix (Chat): 3%Wix (Chat)
  • Discord vs WhatsApp: 12.8%
  • Discord vs Intercom: 11.9%
  • Discord vs Tawk.to: 11.4%
  • Discord vs Zendesk: 8.6%
  • Discord vs Rocket.Chat: 6.5%
  • Discord vs Crisp: 5.4%
  • Discord vs Atlassian: 5.3%
  • Discord vs OpenAI: 4.7%
  • Discord vs Tidio: 3.9%
  • Discord vs Wix (Chat): 3%

Data current as of July 2026

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Live head-to-head win rates against WhatsApp and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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