Win / Loss Data
Facebook Customer Signals
See Facebook's live competitive picture - head-to-head win rates against kakao and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Facebook wins customers from competitors
Accounts that switched from a competitor to Facebook over the last 12 months. Each figure is Facebook's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Facebook lost customers in the last 12 months
Facebook's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Facebook customer in the last 12 months; thickness = share of all churns.
- Facebook vs kakao: 55.7%
- Facebook vs Shopify: 9.2%
- Facebook vs WooCommerce: 4.1%
- Facebook vs HubSpot: 3.8%
- Facebook vs WhatsApp: 3.5%
- Facebook vs Intuit: 2.9%
- Facebook vs Tawk.to: 2.3%
- Facebook vs Wix: 1.9%
- Facebook vs Chaty Premio: 1.7%
- Facebook vs klaviyo: 1.6%
Data current as of July 2026
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Live head-to-head win rates against kakao and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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