Facebook Customer Signals

See Facebook's live competitive picture - head-to-head win rates against kakao and other competitors, where retention risk is concentrated, and how the category is shifting.

Where Facebook wins customers from competitors

Accounts that switched from a competitor to Facebook over the last 12 months. Each figure is Facebook's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Zendesk
49%
Tidio
48%
Intuit
48%
Channel Talk
45%
Tawk.to
42%
HubSpot
40%
Wix
25%
WhatsApp
20%
WooCommerce
13%
Shopify
11%

Where Facebook lost customers in the last 12 months

Facebook's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Facebook customer in the last 12 months; thickness = share of all churns.

Where Facebook customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Facebook customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.FacebookFacebook vs kakao: 55.7%kakaoFacebook vs Shopify: 9.2%ShopifyFacebook vs WooCommerce: 4.1%WooCommerceFacebook vs HubSpot: 3.8%HubSpotFacebook vs WhatsApp: 3.5%WhatsAppFacebook vs Intuit: 2.9%IntuitFacebook vs Tawk.to: 2.3%Tawk.toFacebook vs Wix: 1.9%WixFacebook vs Chaty Premio: 1.7%Chaty PremioFacebook vs klaviyo: 1.6%klaviyo
  • Facebook vs kakao: 55.7%
  • Facebook vs Shopify: 9.2%
  • Facebook vs WooCommerce: 4.1%
  • Facebook vs HubSpot: 3.8%
  • Facebook vs WhatsApp: 3.5%
  • Facebook vs Intuit: 2.9%
  • Facebook vs Tawk.to: 2.3%
  • Facebook vs Wix: 1.9%
  • Facebook vs Chaty Premio: 1.7%
  • Facebook vs klaviyo: 1.6%

Data current as of July 2026

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Live head-to-head win rates against kakao and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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