Vendor alternatives

Freshworks Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where Freshworks consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where Freshworks wins customers from competitors

Accounts that switched from a competitor to Freshworks over the last 12 months. Each figure is Freshworks's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
LivePerson
92%
ActiveCampaign
64%
Zendesk
54%
Wix
52%
Tawk.to
51%
Text
42%
SalesForce
39%
Intercom
39%
HubSpot
36%
Shopify
18%
Churn destinations

Where Freshworks lost customers in the last 12 months

Freshworks's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Freshworks customer in the last 12 months; thickness = share of all churns.

Where Freshworks customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Freshworks customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.FreshworksFreshworks vs Zendesk: 15.4%ZendeskFreshworks vs HubSpot: 15.2%HubSpotFreshworks vs Shopify: 9.3%ShopifyFreshworks vs Intercom: 4.3%IntercomFreshworks vs Text: 3.5%TextFreshworks vs Tawk.to: 3.4%Tawk.toFreshworks vs Atlassian: 3.2%AtlassianFreshworks vs Brevo: 3.2%BrevoFreshworks vs klaviyo: 3%klaviyoFreshworks vs SalesForce: 3%SalesForce
  • Freshworks vs Zendesk: 15.4%
  • Freshworks vs HubSpot: 15.2%
  • Freshworks vs Shopify: 9.3%
  • Freshworks vs Intercom: 4.3%
  • Freshworks vs Text: 3.5%
  • Freshworks vs Tawk.to: 3.4%
  • Freshworks vs Atlassian: 3.2%
  • Freshworks vs Brevo: 3.2%
  • Freshworks vs klaviyo: 3%
  • Freshworks vs SalesForce: 3%

Data current as of July 2026