Win / Loss Data
Freshworks Customer Signals
See Freshworks's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Freshworks wins customers from competitors
Accounts that switched from a competitor to Freshworks over the last 12 months. Each figure is Freshworks's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Freshworks lost customers in the last 12 months
Freshworks's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Freshworks customer in the last 12 months; thickness = share of all churns.
- Freshworks vs Zendesk: 15.3%
- Freshworks vs HubSpot: 14.7%
- Freshworks vs Shopify: 9.4%
- Freshworks vs Intuit: 4.9%
- Freshworks vs Intercom: 4.2%
- Freshworks vs Tawk.to: 3.4%
- Freshworks vs Text: 3.4%
- Freshworks vs Atlassian: 3.2%
- Freshworks vs Brevo: 3.2%
- Freshworks vs klaviyo: 2.9%
Data current as of July 2026
Hi Freshworks team
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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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