Win / Loss Data

HP Customer Signals

See HP's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where HP wins customers from competitors

Accounts that switched from a competitor to HP over the last 12 months. Each figure is HP's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Olark
40%
Text
38%
Zendesk
32%
Tawk.to
17%
Churn destinations

Where HP lost customers in the last 12 months

HP's biggest competitive threats. Each ribbon shows a vendor that picked up a churned HP customer in the last 12 months; thickness = share of all churns.

Where HP customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where HP customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HPHP vs Zendesk: 39.4%ZendeskHP vs Olark: 18.2%OlarkHP vs Tawk.to: 15.2%Tawk.toHP vs Text: 15.2%TextHP vs Freshworks: 6.1%FreshworksHP vs WhatsApp: 6.1%WhatsApp
  • HP vs Zendesk: 39.4%
  • HP vs Olark: 18.2%
  • HP vs Tawk.to: 15.2%
  • HP vs Text: 15.2%
  • HP vs Freshworks: 6.1%
  • HP vs WhatsApp: 6.1%

Data current as of July 2026

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