Win / Loss Data

Insider One Customer Signals

See Insider One's live competitive picture - head-to-head win rates against braze and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Insider One wins customers from competitors

Accounts that switched from a competitor to Insider One over the last 12 months. Each figure is Insider One's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
CallRail
67%
Calltouch
50%
Google Cloud
50%
1 more competitor in the full datasetUnlock the full dataset
Churn destinations

Where Insider One lost customers in the last 12 months

Insider One's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Insider One customer in the last 12 months; thickness = share of all churns.

Where Insider One customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Insider One customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Insider OneInsider One vs braze: 76.9%brazeInsider One vs CallRail: 7.7%CallRailInsider One vs Calltouch: 7.7%CalltouchInsider One vs Google Cloud: 7.7%Google Cloud
  • Insider One vs braze: 76.9%
  • Insider One vs CallRail: 7.7%
  • Insider One vs Calltouch: 7.7%
  • Insider One vs Google Cloud: 7.7%

Data current as of July 2026

Hi Insider One team

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Live head-to-head win rates against braze and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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