Win / Loss Data

Intuit Customer Signals

See Intuit's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Intuit wins customers from competitors

Accounts that switched from a competitor to Intuit over the last 12 months. Each figure is Intuit's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
BigCommerce
78%
Adobe
67%
Zendesk
48%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Intuit lost customers in the last 12 months

Intuit's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Intuit customer in the last 12 months; thickness = share of all churns.

Where Intuit customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Intuit customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.IntuitIntuit vs Shopify: 31.4%ShopifyIntuit vs klaviyo: 9.6%klaviyoIntuit vs HubSpot: 9%HubSpotIntuit vs WooCommerce: 8.8%WooCommerceIntuit vs Squarespace: 5.1%SquarespaceIntuit vs WhatsApp: 4.6%WhatsAppIntuit vs Zendesk: 3.6%ZendeskIntuit vs Tawk.to: 2.4%Tawk.toIntuit vs Wix (Chat): 2.4%Wix (Chat)Intuit vs Wix: 2.2%Wix
  • Intuit vs Shopify: 31.4%
  • Intuit vs klaviyo: 9.6%
  • Intuit vs HubSpot: 9%
  • Intuit vs WooCommerce: 8.8%
  • Intuit vs Squarespace: 5.1%
  • Intuit vs WhatsApp: 4.6%
  • Intuit vs Zendesk: 3.6%
  • Intuit vs Tawk.to: 2.4%
  • Intuit vs Wix (Chat): 2.4%
  • Intuit vs Wix: 2.2%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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