Win / Loss Data

LINE Customer Signals

See LINE's live competitive picture - head-to-head win rates against WhatsApp and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where LINE wins customers from competitors

Accounts that switched from a competitor to LINE over the last 12 months. Each figure is LINE's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Facebook
80%
Rocket.Chat
76%
GetButton
73%
Intuit
62%
Zendesk
62%
HubSpot
60%
Shopify
46%
WooCommerce
41%
WhatsApp
35%
Wix
29%
Churn destinations

Where LINE lost customers in the last 12 months

LINE's biggest competitive threats. Each ribbon shows a vendor that picked up a churned LINE customer in the last 12 months; thickness = share of all churns.

Where LINE customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where LINE customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.LINELINE vs WhatsApp: 28.9%WhatsAppLINE vs Shopify: 18.4%ShopifyLINE vs WooCommerce: 8.5%WooCommerceLINE vs HubSpot: 4.8%HubSpotLINE vs Wix: 4%WixLINE vs Intuit: 3.9%IntuitLINE vs Zendesk: 3.6%ZendeskLINE vs Chaty Premio: 2.6%Chaty PremioLINE vs OpenAI: 2.3%OpenAILINE vs Facebook: 2.2%Facebook
  • LINE vs WhatsApp: 28.9%
  • LINE vs Shopify: 18.4%
  • LINE vs WooCommerce: 8.5%
  • LINE vs HubSpot: 4.8%
  • LINE vs Wix: 4%
  • LINE vs Intuit: 3.9%
  • LINE vs Zendesk: 3.6%
  • LINE vs Chaty Premio: 2.6%
  • LINE vs OpenAI: 2.3%
  • LINE vs Facebook: 2.2%

Data current as of July 2026

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Live head-to-head win rates against WhatsApp and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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