Win / Loss Data

Microsoft Customer Signals

See Microsoft's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Microsoft wins customers from competitors

Accounts that switched from a competitor to Microsoft over the last 12 months. Each figure is Microsoft's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Rocket.Chat
84%
Intuit
79%
Adobe
73%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Microsoft lost customers in the last 12 months

Microsoft's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Microsoft customer in the last 12 months; thickness = share of all churns.

Where Microsoft customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Microsoft customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.MicrosoftMicrosoft vs HubSpot: 39.4%HubSpotMicrosoft vs Zendesk: 8.8%ZendeskMicrosoft vs Brevo: 5.8%BrevoMicrosoft vs WhatsApp: 5.5%WhatsAppMicrosoft vs SalesForce: 4.5%SalesForceMicrosoft vs Adobe: 4.2%AdobeMicrosoft vs Text: 3.9%TextMicrosoft vs Intuit: 3.9%IntuitMicrosoft vs ActiveCampaign: 3.6%ActiveCampaignMicrosoft vs Tawk.to: 2.1%Tawk.to
  • Microsoft vs HubSpot: 39.4%
  • Microsoft vs Zendesk: 8.8%
  • Microsoft vs Brevo: 5.8%
  • Microsoft vs WhatsApp: 5.5%
  • Microsoft vs SalesForce: 4.5%
  • Microsoft vs Adobe: 4.2%
  • Microsoft vs Text: 3.9%
  • Microsoft vs Intuit: 3.9%
  • Microsoft vs ActiveCampaign: 3.6%
  • Microsoft vs Tawk.to: 2.1%

Data current as of July 2026

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