Win / Loss Data

PayPal Customer Signals

See PayPal's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where PayPal wins customers from competitors

Accounts that switched from a competitor to PayPal over the last 12 months. Each figure is PayPal's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Oracle
100%
Adobe
88%
Squarespace
64%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where PayPal lost customers in the last 12 months

PayPal's biggest competitive threats. Each ribbon shows a vendor that picked up a churned PayPal customer in the last 12 months; thickness = share of all churns.

Where PayPal customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where PayPal customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.PayPalPayPal vs Shopify: 40.6%ShopifyPayPal vs Klarna: 29.2%KlarnaPayPal vs PrestaShop: 8.1%PrestaShopPayPal vs BigCommerce: 3.6%BigCommercePayPal vs Clearpay: 3.5%ClearpayPayPal vs Adobe: 3.3%AdobePayPal vs WooCommerce: 2.5%WooCommercePayPal vs affirm: 1.8%affirmPayPal vs scalapay: 1.7%scalapayPayPal vs Avada: 1.2%Avada
  • PayPal vs Shopify: 40.6%
  • PayPal vs Klarna: 29.2%
  • PayPal vs PrestaShop: 8.1%
  • PayPal vs BigCommerce: 3.6%
  • PayPal vs Clearpay: 3.5%
  • PayPal vs Adobe: 3.3%
  • PayPal vs WooCommerce: 2.5%
  • PayPal vs affirm: 1.8%
  • PayPal vs scalapay: 1.7%
  • PayPal vs Avada: 1.2%

Data current as of July 2026

Hi PayPal team

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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