Win / Loss Data

Sana Commerce Customer Signals

See Sana Commerce's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Sana Commerce wins customers from competitors

Accounts that switched from a competitor to Sana Commerce over the last 12 months. Each figure is Sana Commerce's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
osCommerce
100%
Drupal
80%
nopCommerce
67%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Sana Commerce lost customers in the last 12 months

Sana Commerce's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Sana Commerce customer in the last 12 months; thickness = share of all churns.

Where Sana Commerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Sana Commerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Sana CommerceSana Commerce vs Shopify: 28.3%ShopifySana Commerce vs Adobe: 10.5%AdobeSana Commerce vs HubSpot: 9.1%HubSpotSana Commerce vs SalesForce: 8%SalesForceSana Commerce vs Zendesk: 6.2%ZendeskSana Commerce vs klaviyo: 5.1%klaviyoSana Commerce vs Intuit: 5.1%IntuitSana Commerce vs WooCommerce: 3.6%WooCommerceSana Commerce vs Klarna: 3.3%KlarnaSana Commerce vs BigCommerce: 2.9%BigCommerce
  • Sana Commerce vs Shopify: 28.3%
  • Sana Commerce vs Adobe: 10.5%
  • Sana Commerce vs HubSpot: 9.1%
  • Sana Commerce vs SalesForce: 8%
  • Sana Commerce vs Zendesk: 6.2%
  • Sana Commerce vs klaviyo: 5.1%
  • Sana Commerce vs Intuit: 5.1%
  • Sana Commerce vs WooCommerce: 3.6%
  • Sana Commerce vs Klarna: 3.3%
  • Sana Commerce vs BigCommerce: 2.9%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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