Vendor alternatives

ServiceNow Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where ServiceNow consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

Unlock the full dataset
Competitive wins

Where ServiceNow wins customers from competitors

Accounts that switched from a competitor to ServiceNow over the last 12 months. Each figure is ServiceNow's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Tidio
97%
Intercom
85%
HubSpot
83%
Freshworks
71%
Rocket.Chat
67%
Text
67%
Zendesk
42%
SalesForce
42%
WhatsApp
40%
Webex
19%
Churn destinations

Where ServiceNow lost customers in the last 12 months

ServiceNow's biggest competitive threats. Each ribbon shows a vendor that picked up a churned ServiceNow customer in the last 12 months; thickness = share of all churns.

Where ServiceNow customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where ServiceNow customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ServiceNowServiceNow vs Zendesk: 26.9%ZendeskServiceNow vs Atlassian: 16%AtlassianServiceNow vs Webex: 13.5%WebexServiceNow vs SalesForce: 9%SalesForceServiceNow vs OpenAI: 7.1%OpenAIServiceNow vs Genesys: 5.1%GenesysServiceNow vs WhatsApp: 3.8%WhatsAppServiceNow vs Freshworks: 3.8%FreshworksServiceNow vs Intercom: 3.2%IntercomServiceNow vs twilio: 2.6%twilio
  • ServiceNow vs Zendesk: 26.9%
  • ServiceNow vs Atlassian: 16%
  • ServiceNow vs Webex: 13.5%
  • ServiceNow vs SalesForce: 9%
  • ServiceNow vs OpenAI: 7.1%
  • ServiceNow vs Genesys: 5.1%
  • ServiceNow vs WhatsApp: 3.8%
  • ServiceNow vs Freshworks: 3.8%
  • ServiceNow vs Intercom: 3.2%
  • ServiceNow vs twilio: 2.6%

Data current as of July 2026