Vendor alternatives

Shopify Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where Shopify consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where Shopify wins customers from competitors

Accounts that switched from a competitor to Shopify over the last 12 months. Each figure is Shopify's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Tawk.to
78%
Tidio
73%
DHL
71%
Wix
70%
UPS
67%
TNT
67%
FedEx
67%
HubSpot
65%
Avada
50%
klaviyo
37%
Churn destinations

Where Shopify lost customers in the last 12 months

Shopify's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Shopify customer in the last 12 months; thickness = share of all churns.

Where Shopify customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Shopify customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ShopifyShopify vs klaviyo: 24.7%klaviyoShopify vs DHL: 11.6%DHLShopify vs UPS: 10.7%UPSShopify vs TNT: 8.1%TNTShopify vs FedEx: 5.5%FedExShopify vs Tidio: 4.5%TidioShopify vs Avada: 4.1%AvadaShopify vs Gorgias: 3.4%GorgiasShopify vs WhatsApp: 3.4%WhatsAppShopify vs Wix: 2.1%Wix
  • Shopify vs klaviyo: 24.7%
  • Shopify vs DHL: 11.6%
  • Shopify vs UPS: 10.7%
  • Shopify vs TNT: 8.1%
  • Shopify vs FedEx: 5.5%
  • Shopify vs Tidio: 4.5%
  • Shopify vs Avada: 4.1%
  • Shopify vs Gorgias: 3.4%
  • Shopify vs WhatsApp: 3.4%
  • Shopify vs Wix: 2.1%

Data current as of July 2026