Win / Loss Data

Sitecore Customer Signals

See Sitecore's live competitive picture - head-to-head win rates against Adobe and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Sitecore wins customers from competitors

Accounts that switched from a competitor to Sitecore over the last 12 months. Each figure is Sitecore's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
HubSpot
37%
Sanity
26%
contentful
24%
1 more competitor in the full datasetUnlock the full dataset
Churn destinations

Where Sitecore lost customers in the last 12 months

Sitecore's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Sitecore customer in the last 12 months; thickness = share of all churns.

Where Sitecore customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Sitecore customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SitecoreSitecore vs Adobe: 48.2%AdobeSitecore vs contentful: 26.1%contentfulSitecore vs HubSpot: 15.4%HubSpotSitecore vs Sanity: 10.3%Sanity
  • Sitecore vs Adobe: 48.2%
  • Sitecore vs contentful: 26.1%
  • Sitecore vs HubSpot: 15.4%
  • Sitecore vs Sanity: 10.3%

Data current as of July 2026

Hi Sitecore team

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Live head-to-head win rates against Adobe and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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