Win / Loss Data
Squarespace Customer Signals
See Squarespace's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Squarespace wins customers from competitors
Accounts that switched from a competitor to Squarespace over the last 12 months. Each figure is Squarespace's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Squarespace lost customers in the last 12 months
Squarespace's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Squarespace customer in the last 12 months; thickness = share of all churns.
- Squarespace vs Shopify: 31%
- Squarespace vs Webflow: 9.9%
- Squarespace vs HubSpot: 7.5%
- Squarespace vs Intuit: 6.5%
- Squarespace vs Klarna: 6.4%
- Squarespace vs Wix: 5.6%
- Squarespace vs HighLevel: 4.2%
- Squarespace vs Wix (Chat): 4.1%
- Squarespace vs Brevo: 3.8%
- Squarespace vs klaviyo: 3.2%
Data current as of July 2026
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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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