Win / Loss Data
Tawk.to Customer Signals
See Tawk.to's live competitive picture - head-to-head win rates against WhatsApp and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Tawk.to wins customers from competitors
Accounts that switched from a competitor to Tawk.to over the last 12 months. Each figure is Tawk.to's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Tawk.to lost customers in the last 12 months
Tawk.to's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Tawk.to customer in the last 12 months; thickness = share of all churns.
- Tawk.to vs WhatsApp: 11.7%
- Tawk.to vs Shopify: 10.8%
- Tawk.to vs HubSpot: 8.7%
- Tawk.to vs WooCommerce: 7.8%
- Tawk.to vs Intuit: 5.4%
- Tawk.to vs Text: 5.3%
- Tawk.to vs Zendesk: 5.2%
- Tawk.to vs Tidio: 4.3%
- Tawk.to vs Crisp: 3.6%
- Tawk.to vs klaviyo: 2.8%
Data current as of July 2026
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Live head-to-head win rates against WhatsApp and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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