Win / Loss Data

Text Customer Signals

See Text's live competitive picture - head-to-head win rates against WhatsApp and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Text wins customers from competitors

Accounts that switched from a competitor to Text over the last 12 months. Each figure is Text's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
GetButton
92%
Zendesk
90%
Olark
87%
WhatsApp
69%
Squarespace
50%
Adobe
50%
Intuit
43%
Tawk.to
39%
HubSpot
31%
Shopify
29%
Churn destinations

Where Text lost customers in the last 12 months

Text's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Text customer in the last 12 months; thickness = share of all churns.

Where Text customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Text customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.TextText vs WhatsApp: 14.2%WhatsAppText vs Tawk.to: 12.8%Tawk.toText vs Zendesk: 9.7%ZendeskText vs Shopify: 9%ShopifyText vs HubSpot: 8%HubSpotText vs Intuit: 4.1%IntuitText vs Chatwoot: 4%ChatwootText vs Squarespace: 3.5%SquarespaceText vs Adobe: 2.6%AdobeText vs WooCommerce: 2.2%WooCommerce
  • Text vs WhatsApp: 14.2%
  • Text vs Tawk.to: 12.8%
  • Text vs Zendesk: 9.7%
  • Text vs Shopify: 9%
  • Text vs HubSpot: 8%
  • Text vs Intuit: 4.1%
  • Text vs Chatwoot: 4%
  • Text vs Squarespace: 3.5%
  • Text vs Adobe: 2.6%
  • Text vs WooCommerce: 2.2%

Data current as of July 2026

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Live head-to-head win rates against WhatsApp and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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