Vendor alternatives

Wix Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where Wix consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where Wix wins customers from competitors

Accounts that switched from a competitor to Wix over the last 12 months. Each figure is Wix's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
TNT
94%
DHL
92%
Zendesk
61%
Tidio
55%
Tawk.to
53%
HubSpot
47%
WhatsApp
40%
Squarespace
31%
WooCommerce
21%
Shopify
16%
Churn destinations

Where Wix lost customers in the last 12 months

Wix's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Wix customer in the last 12 months; thickness = share of all churns.

Where Wix customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Wix customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.WixWix vs Shopify: 33.8%ShopifyWix vs Squarespace: 9.9%SquarespaceWix vs WhatsApp: 7.2%WhatsAppWix vs JivoSite: 7.1%JivoSiteWix vs WooCommerce: 6.3%WooCommerceWix vs HubSpot: 6.2%HubSpotWix vs klaviyo: 2.4%klaviyoWix vs Tawk.to: 2%Tawk.toWix vs Tidio: 1.8%TidioWix vs Brevo: 1.7%Brevo
  • Wix vs Shopify: 33.8%
  • Wix vs Squarespace: 9.9%
  • Wix vs WhatsApp: 7.2%
  • Wix vs JivoSite: 7.1%
  • Wix vs WooCommerce: 6.3%
  • Wix vs HubSpot: 6.2%
  • Wix vs klaviyo: 2.4%
  • Wix vs Tawk.to: 2%
  • Wix vs Tidio: 1.8%
  • Wix vs Brevo: 1.7%

Data current as of July 2026