Win / Loss Data

Wix Customer Signals

See Wix's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

Unlock the full dataset
Competitive wins

Where Wix wins customers from competitors

Accounts that switched from a competitor to Wix over the last 12 months. Each figure is Wix's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Chaty
81%
Intuit
69%
Zendesk
61%
Tidio
54%
Tawk.to
53%
HubSpot
47%
WhatsApp
40%
Squarespace
31%
WooCommerce
21%
Shopify
16%
Churn destinations

Where Wix lost customers in the last 12 months

Wix's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Wix customer in the last 12 months; thickness = share of all churns.

Where Wix customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Wix customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.WixWix vs Shopify: 33.9%ShopifyWix vs Squarespace: 9.9%SquarespaceWix vs JivoSite: 7.5%JivoSiteWix vs WhatsApp: 7.3%WhatsAppWix vs WooCommerce: 6.3%WooCommerceWix vs HubSpot: 6.2%HubSpotWix vs Intuit: 3.7%IntuitWix vs klaviyo: 2.5%klaviyoWix vs Tawk.to: 2.1%Tawk.toWix vs Tidio: 1.9%Tidio
  • Wix vs Shopify: 33.9%
  • Wix vs Squarespace: 9.9%
  • Wix vs JivoSite: 7.5%
  • Wix vs WhatsApp: 7.3%
  • Wix vs WooCommerce: 6.3%
  • Wix vs HubSpot: 6.2%
  • Wix vs Intuit: 3.7%
  • Wix vs klaviyo: 2.5%
  • Wix vs Tawk.to: 2.1%
  • Wix vs Tidio: 1.9%

Data current as of July 2026

Hi Wix team

See who's picking up Wix customers
right now.

Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

Unlock the full dataset

Live data · Updated daily · No credit card