WordPress Customer Signals

See WordPress's live competitive picture - head-to-head win rates against WooCommerce and other competitors, where retention risk is concentrated, and how the category is shifting.

Where WordPress wins customers from competitors

Accounts that switched from a competitor to WordPress over the last 12 months. Each figure is WordPress's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
WooCommerce
52%
Wix
48%
Zendesk
48%
WhatsApp
40%
Intuit
36%
HubSpot
33%
Shopify
33%
Tawk.to
29%
Tidio
28%
Chaty Premio
27%

Where WordPress lost customers in the last 12 months

WordPress's biggest competitive threats. Each ribbon shows a vendor that picked up a churned WordPress customer in the last 12 months; thickness = share of all churns.

Where WordPress customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where WordPress customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.WordPressWordPress vs WooCommerce: 39%WooCommerceWordPress vs WhatsApp: 9%WhatsAppWordPress vs HubSpot: 7.6%HubSpotWordPress vs Tawk.to: 6.2%Tawk.toWordPress vs Intuit: 5.8%IntuitWordPress vs Tidio: 5.2%TidioWordPress vs Chaty Premio: 2.9%Chaty PremioWordPress vs Shopify: 2.8%ShopifyWordPress vs Chatwoot: 2.5%ChatwootWordPress vs Brevo: 2.2%Brevo
  • WordPress vs WooCommerce: 39%
  • WordPress vs WhatsApp: 9%
  • WordPress vs HubSpot: 7.6%
  • WordPress vs Tawk.to: 6.2%
  • WordPress vs Intuit: 5.8%
  • WordPress vs Tidio: 5.2%
  • WordPress vs Chaty Premio: 2.9%
  • WordPress vs Shopify: 2.8%
  • WordPress vs Chatwoot: 2.5%
  • WordPress vs Brevo: 2.2%

Data current as of July 2026

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Live head-to-head win rates against WooCommerce and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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