Win / Loss Data
WordPress Customer Signals
See WordPress's live competitive picture - head-to-head win rates against WooCommerce and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where WordPress wins customers from competitors
Accounts that switched from a competitor to WordPress over the last 12 months. Each figure is WordPress's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where WordPress lost customers in the last 12 months
WordPress's biggest competitive threats. Each ribbon shows a vendor that picked up a churned WordPress customer in the last 12 months; thickness = share of all churns.
- WordPress vs WooCommerce: 39%
- WordPress vs WhatsApp: 9%
- WordPress vs HubSpot: 7.6%
- WordPress vs Tawk.to: 6.2%
- WordPress vs Intuit: 5.8%
- WordPress vs Tidio: 5.2%
- WordPress vs Chaty Premio: 2.9%
- WordPress vs Shopify: 2.8%
- WordPress vs Chatwoot: 2.5%
- WordPress vs Brevo: 2.2%
Data current as of July 2026
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Live head-to-head win rates against WooCommerce and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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