Win / Loss Data

Zoho Customer Signals

See Zoho's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Zoho wins customers from competitors

Accounts that switched from a competitor to Zoho over the last 12 months. Each figure is Zoho's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Olark
94%
Rocket.Chat
83%
Zendesk
76%
Intercom
69%
Tidio
67%
Intuit
65%
Tawk.to
64%
Text
61%
HubSpot
57%
WooCommerce
55%
Churn destinations

Where Zoho lost customers in the last 12 months

Zoho's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Zoho customer in the last 12 months; thickness = share of all churns.

Where Zoho customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Zoho customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ZohoZoho vs HubSpot: 19.7%HubSpotZoho vs Shopify: 9.5%ShopifyZoho vs Tawk.to: 6.8%Tawk.toZoho vs Zendesk: 5.6%ZendeskZoho vs WhatsApp: 4.9%WhatsAppZoho vs WooCommerce: 4.9%WooCommerceZoho vs Intuit: 4%IntuitZoho vs Wix: 3.9%WixZoho vs Text: 2.7%TextZoho vs Chatwoot: 2.7%Chatwoot
  • Zoho vs HubSpot: 19.7%
  • Zoho vs Shopify: 9.5%
  • Zoho vs Tawk.to: 6.8%
  • Zoho vs Zendesk: 5.6%
  • Zoho vs WhatsApp: 4.9%
  • Zoho vs WooCommerce: 4.9%
  • Zoho vs Intuit: 4%
  • Zoho vs Wix: 3.9%
  • Zoho vs Text: 2.7%
  • Zoho vs Chatwoot: 2.7%

Data current as of July 2026

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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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