Win / Loss Data

Zoko Customer Signals

See Zoko's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Zoko wins customers from competitors

Accounts that switched from a competitor to Zoko over the last 12 months. Each figure is Zoko's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
100%
Intuit
91%
Wati
80%
Tidio
79%
Zendesk
75%
Shopify
70%
WhatsApp
66%
klaviyo
53%
Avada
42%
HubSpot
38%
Churn destinations

Where Zoko lost customers in the last 12 months

Zoko's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Zoko customer in the last 12 months; thickness = share of all churns.

Where Zoko customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Zoko customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ZokoZoko vs Shopify: 33%ShopifyZoko vs Userlike: 21.8%UserlikeZoko vs WhatsApp: 9.1%WhatsAppZoko vs HubSpot: 7.6%HubSpotZoko vs Avada: 7.6%AvadaZoko vs klaviyo: 7.1%klaviyoZoko vs Brevo: 2%BrevoZoko vs Atlassian: 1.5%AtlassianZoko vs Tidio: 1.5%TidioZoko vs Zendesk: 1.5%Zendesk
  • Zoko vs Shopify: 33%
  • Zoko vs Userlike: 21.8%
  • Zoko vs WhatsApp: 9.1%
  • Zoko vs HubSpot: 7.6%
  • Zoko vs Avada: 7.6%
  • Zoko vs klaviyo: 7.1%
  • Zoko vs Brevo: 2%
  • Zoko vs Atlassian: 1.5%
  • Zoko vs Tidio: 1.5%
  • Zoko vs Zendesk: 1.5%

Data current as of July 2026

Hi Zoko team

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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