Vendor alternatives

ZoomInfo Alternatives

MarketSizer helps GTM teams identify winnable opportunities based on ICP match, active purchase intent, and historical win probability. Instead of guessing who to target, see where ZoomInfo consistently wins, where buyers are actively evaluating alternatives, and where new opportunities exist right now.

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Competitive wins

Where ZoomInfo wins customers from competitors

Accounts that switched from a competitor to ZoomInfo over the last 12 months. Each figure is ZoomInfo's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Salesloft
82%
SnapEngage
74%
Text
68%
Rocket.Chat
63%
Zendesk
59%
Intercom
48%
HubSpot
45%
Adobe
45%
Atlassian
14%
SalesForce
12%
Churn destinations

Where ZoomInfo lost customers in the last 12 months

ZoomInfo's biggest competitive threats. Each ribbon shows a vendor that picked up a churned ZoomInfo customer in the last 12 months; thickness = share of all churns.

Where ZoomInfo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where ZoomInfo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ZoomInfoZoomInfo vs SalesForce: 40.4%SalesForceZoomInfo vs HubSpot: 21.5%HubSpotZoomInfo vs Webex: 5%WebexZoomInfo vs Atlassian: 4.7%AtlassianZoomInfo vs Zendesk: 4.2%ZendeskZoomInfo vs OpenAI: 2.6%OpenAIZoomInfo vs Intercom: 2.2%IntercomZoomInfo vs ActiveCampaign: 1.8%ActiveCampaignZoomInfo vs Qualified: 1.8%QualifiedZoomInfo vs Adobe: 1.5%Adobe
  • ZoomInfo vs SalesForce: 40.4%
  • ZoomInfo vs HubSpot: 21.5%
  • ZoomInfo vs Webex: 5%
  • ZoomInfo vs Atlassian: 4.7%
  • ZoomInfo vs Zendesk: 4.2%
  • ZoomInfo vs OpenAI: 2.6%
  • ZoomInfo vs Intercom: 2.2%
  • ZoomInfo vs ActiveCampaign: 1.8%
  • ZoomInfo vs Qualified: 1.8%
  • ZoomInfo vs Adobe: 1.5%

Data current as of July 2026