How Moonside builds a focused account list without starting from scratch
Moonside Consulting & Services is a European technology consultancy with more than 140 professionals supporting clients across Europe.
Rens van Gool runs business development for the Odoo side of the company. Finding relevant accounts previously meant piecing together information one company at a time.
MarketSizer gives him a focused account list, surfaces the people behind each company and connects the work to the CRM his team already uses.
MarketSizer gives me the companies I want to reach and the people behind them, all in one place. It makes my life easier.
Rens van GoolBusiness Development & AE Manager, MoonsideThe challenge
Rens does not need a general list of businesses.
Before MarketSizer, getting to a usable account list meant researching the market himself.
General-purpose tools could surface individual companies, but building a complete view still required repeated searches and manual checking.
He needed a way to identify relevant accounts without rebuilding the research for every campaign.
How Moonside uses MarketSizer
Rens can start with the market he wants to explore rather than a blank page.
MarketSizer shows companies matching Moonside’s criteria, ranked so the most relevant accounts surface first.
The people worth approaching are shown alongside the companies, so an account does not arrive as another name to research.
Once Rens has configured the criteria, he can return to the same campaign without rebuilding it.
From there, the accounts and contacts can move into Moonside’s existing CRM.
What Moonside can do now
Build a focused account list
See companies matching Moonside’s criteria without researching the market one company at a time.
Find the people behind the accounts
Relevant contacts are surfaced alongside each company, so Rens can start with someone to approach.
Continue the work inside the CRM
Move accounts and contacts into Moonside’s existing CRM, where the team already manages its sales activity.
Return without rebuilding
Once the campaign criteria are configured, Rens can return to the same market view without starting again.
Asking Iggy instead of building a query
Ask Iggy is the MarketSizer assistant. Rens can ask questions in plain language and work from the same live data behind the rest of the platform.
It gives him another way to explore accounts and campaigns without building every query manually.
Rens has been trying it alongside his campaign work.
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