Vendor competitive intelligence
Live competitive data on the software vendors we track - where their customers switch, estimated win rates against competitors, and which customers show competitor trial signals.
About vendor intelligence
What information is available on these vendor pages?
Each vendor page shows where that vendor's customers switched over the last 12 months, the vendor's estimated win rate in switches against each listed competitor, and how many of its established customers show competitor trial signals. Each page also carries a short company profile and explains how to read the figures beside the evidence.
How does MarketSizer detect trials and switching?
MarketSizer monitors the public-web footprint of software vendors and detects when a vendor is installed on or removed from a company's domain. A competitor trial signal is a new installation of a competing vendor detected on the domain of an established customer. A switch is a customer detected leaving one vendor for another. The wider method is on the Our data page.
Does this represent every customer of a vendor?
No. The figures cover the switching and installation activity MarketSizer has observed, not every customer of every vendor. Trial signals show detected activity. They do not confirm a contractual trial or that a customer will leave.
Can I access the underlying accounts?
Yes. The public pages show summary figures. The account-level signals, including which companies are behind them, are available inside MarketSizer.
What happens after I request free access?
Someone from the MarketSizer team gets in touch within one working day to set up your free trial account. Your organisation gets 2000 free credits to use over an 8-day trial, which starts when we set up your account. No credit card needed. You can also book a walkthrough instead.
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