Win / Loss Data

asana Customer Signals

See asana's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where asana wins customers from competitors

Accounts that switched from a competitor to asana over the last 12 months. Each figure is asana's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
80%
TYPO3
80%
Squarespace
75%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where asana lost customers in the last 12 months

asana's biggest competitive threats. Each ribbon shows a vendor that picked up a churned asana customer in the last 12 months; thickness = share of all churns.

Where asana customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where asana customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.asanaasana vs Shopify: 42.7%Shopifyasana vs Webflow: 24.3%Webflowasana vs WooCommerce: 10.7%WooCommerceasana vs Drupal: 5.8%Drupalasana vs Wix: 3.9%Wixasana vs HubSpot: 3.9%HubSpotasana vs Squarespace: 3.9%Squarespaceasana vs Bitrix24: 1.9%Bitrix24asana vs Adobe: 1%Adobeasana vs PrestaShop: 1%PrestaShop
  • asana vs Shopify: 42.7%
  • asana vs Webflow: 24.3%
  • asana vs WooCommerce: 10.7%
  • asana vs Drupal: 5.8%
  • asana vs Wix: 3.9%
  • asana vs HubSpot: 3.9%
  • asana vs Squarespace: 3.9%
  • asana vs Bitrix24: 1.9%
  • asana vs Adobe: 1%
  • asana vs PrestaShop: 1%

Data current as of July 2026

Hi asana team

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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