Win / Loss Data

TOPdesk Customer Signals

See TOPdesk's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where TOPdesk wins customers from competitors

Accounts that switched from a competitor to TOPdesk over the last 12 months. Each figure is TOPdesk's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
HubSpot
100%
Rocket.Chat
75%
Zendesk
70%
Freshworks
67%
WhatsApp
64%
Tawk.to
50%
Webex
33%
Atlassian
17%
Churn destinations

Where TOPdesk lost customers in the last 12 months

TOPdesk's biggest competitive threats. Each ribbon shows a vendor that picked up a churned TOPdesk customer in the last 12 months; thickness = share of all churns.

Where TOPdesk customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where TOPdesk customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.TOPdeskTOPdesk vs Zendesk: 21.4%ZendeskTOPdesk vs Atlassian: 17.9%AtlassianTOPdesk vs Webex: 14.3%WebexTOPdesk vs WhatsApp: 14.3%WhatsAppTOPdesk vs OpenAI: 10.7%OpenAITOPdesk vs Rocket.Chat: 7.1%Rocket.ChatTOPdesk vs Tawk.to: 7.1%Tawk.toTOPdesk vs Freshworks: 7.1%Freshworks
  • TOPdesk vs Zendesk: 21.4%
  • TOPdesk vs Atlassian: 17.9%
  • TOPdesk vs Webex: 14.3%
  • TOPdesk vs WhatsApp: 14.3%
  • TOPdesk vs OpenAI: 10.7%
  • TOPdesk vs Rocket.Chat: 7.1%
  • TOPdesk vs Tawk.to: 7.1%
  • TOPdesk vs Freshworks: 7.1%

Data current as of July 2026

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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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