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Win / Loss Data

Calltouch Customer Signals

46 Calltouch customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Calltouch's competitive position is shifting.

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73%Win rate
5Rivals tracked
46In-market
Competitive wins

Where Calltouch wins customers from competitors

Accounts that switched from a competitor to Calltouch over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Calltouch's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
CoMagic
80%
Callibri
76%
Envybox
62%
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Churn destinations

Where Calltouch lost customers in the last 12 months

Calltouch's biggest competitive threats: every vendor that picked up a churned Calltouch customer in the last 12 months, ranked by share of all churns.

Where Calltouch customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Calltouch customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.CalltouchCalltouch vs CoMagic: 35.7%CoMagicCalltouch vs Callibri: 34.5%CallibriCalltouch vs Envybox: 27.7%EnvyboxCalltouch vs Carrot quest: 1.5%Carrot questCalltouch vs Insider One: 0.6%Insider One

Data current as of September 2026

Hi Calltouch team

46 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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