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Calltouch customer signalsCustomer Engagement

69 Calltouch customers show competitor trial signals.

See which customers are trying competing software, which products we detected, and where a customer check-in could help.

Where Calltouch customers switched in the last 12 months

This chart shows where observed switches away from Calltouch went over the last 12 months. Each percentage is that vendor's share of all observed switches from Calltouch to another tracked vendor. Churn with no identified destination is not included.

Where Calltouch customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Calltouch customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.CalltouchCalltouch vs Callibri: 35.7%Callibri35.7%Calltouch vs CoMagic: 34.4%CoMagic34.4%Calltouch vs Envybox: 27%Envybox27%Calltouch vs Carrot quest: 1.2%Carrot quest1.2%Calltouch vs OneSignal: 1%OneSignal1%Calltouch vs Insider One: 0.6%Insider One0.6%
Of observed switches from Calltouch,35.7%went to Callibri

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

Calltouch's estimated win rates in customer switches

Compare Calltouch's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Calltouch.

CompetitorEstimated win rate
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How this is calculated

Accounts that switched from a competitor to Calltouch over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Calltouch's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

More than half of Calltouch installs are in Russian Federation.

90% of Calltouch installs are in its biggest market and 10% are spread across 48 other countries. 30% of installs were first detected in the last 12 months.Based on more than 10,000 companies with an active install. Exact counts, every country and every vertical are in MarketSizer.

CountryShare of active installs
Russian Federation
90%
Kazakhstan
1%
Belarus
0%
VerticalShare of active installs
Automotive And Vehicles
3%
Business And Industrial
2%
Technology And Computing
1%
Health And Fitness
1%
Every vertical, size band and traffic band is in MarketSizerRequest free access

Share of companies where MarketSizer detects Calltouch today, across the Calltouch family of products. Countries under 50 companies are not shown. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Calltouch customer (one detected using Calltouch for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from Calltouch went over the last 12 months. Each percentage is that vendor's share of all observed switches from Calltouch to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Calltouch. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

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About Calltouch

Calltouch is tracked by MarketSizer in the Customer Engagement category.