Win / Loss Data

contentful Customer Signals

See contentful's live competitive picture - head-to-head win rates against Sanity and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where contentful wins customers from competitors

Accounts that switched from a competitor to contentful over the last 12 months. Each figure is contentful's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Sitecore
76%
Adobe
57%
HubSpot
50%
1 more competitor in the full datasetUnlock the full dataset
Churn destinations

Where contentful lost customers in the last 12 months

contentful's biggest competitive threats. Each ribbon shows a vendor that picked up a churned contentful customer in the last 12 months; thickness = share of all churns.

Where contentful customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where contentful customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.contentfulcontentful vs Sanity: 70.7%Sanitycontentful vs HubSpot: 13.8%HubSpotcontentful vs Adobe: 9.7%Adobecontentful vs Sitecore: 5.8%Sitecore
  • contentful vs Sanity: 70.7%
  • contentful vs HubSpot: 13.8%
  • contentful vs Adobe: 9.7%
  • contentful vs Sitecore: 5.8%

Data current as of July 2026

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Live head-to-head win rates against Sanity and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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