Win / Loss Data

Sanity Customer Signals

See Sanity's live competitive picture - head-to-head win rates against contentful and other competitors, where retention risk is concentrated, and how the category is shifting.

Unlock the full dataset
Competitive wins

Where Sanity wins customers from competitors

Accounts that switched from a competitor to Sanity over the last 12 months. Each figure is Sanity's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
96%
Sitecore
74%
contentful
70%
1 more competitor in the full datasetUnlock the full dataset
Churn destinations

Where Sanity lost customers in the last 12 months

Sanity's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Sanity customer in the last 12 months; thickness = share of all churns.

Where Sanity customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Sanity customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SanitySanity vs contentful: 72.2%contentfulSanity vs HubSpot: 16.9%HubSpotSanity vs Sitecore: 6%SitecoreSanity vs Adobe: 4.9%Adobe
  • Sanity vs contentful: 72.2%
  • Sanity vs HubSpot: 16.9%
  • Sanity vs Sitecore: 6%
  • Sanity vs Adobe: 4.9%

Data current as of July 2026

Hi Sanity team

See who's picking up Sanity customers
right now.

Live head-to-head win rates against contentful and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

Unlock the full dataset

Live data · Updated daily · No credit card